Abstract:
The purposes of this research were to 1) study the conceptual framework of academic management in secondary school and digital citizenship, 2) study the current and desirable state of academic management of secondary schools based on the concept of digital citizenship, 3) develop academic management strategies of secondary schools based on the concept of digital citizenship. The research applied a multi - phase mixed method research. The sample groups used in this research were 342 secondary schools in Thailand under the Office of the Basic Education Commission. The questionnaire was completed by school directors or academic deputy director and academic teacher. Research instrumentsincluded conceptual framework evaluation forms, questionnaires, and an evaluation from of drafted strategies. Statistical analyses of data were frequency distribution, percentage, arithmetic mean, standard deviation, the priority needs index (PNImodified), and content analysis. Research findings were as follows: 1) the conceptual framework of academic management consisted of three elements which were (1) curriculum development, (2) learning management and (3) measurement and evaluation. The conceptual framework of digital citizenship comprised 4 groups and 15 skills (1) three skills of digital literacy, (2) four skills of digital safety, (3) five skills of digital participation and (4) three skills of digital emotional intelligence. Overall the current state of overall academic management was at a high level. The desirable state was at the highest level. Learning management was the highest level of the current status and the desired status in academic management. While the digital citizenship concept of digital emotional intelligence was the highest level of the current status and the desired in academic management. The highest need of academic management resulted from PNImodified which is measurement and evaluation. The highest need of digital citizenship resulted from PNImodified which is digital safety. Academic management strengths were curriculum development and learning management while weakness was measurement and evaluation. Digital literacy was the strength of curriculum development and learning management while was the weaknesses of measurement and evaluation. Digital safety and digital participation were the weakness of all aspects while digital emotional intelligence was the strength in all aspects. Opportunities were political and technology factors while threats were economic and social factors. For curriculum development, opportunities were social and technology factors while threats were political and economic factors. For learning management, opportunities was social factor while threats were political, economic and technology factors. For measurement and evaluation, opportunities were political, economic and technology factors while threats was social factor. Academic management strategies of secondary schools based on the concept of digital citizenship comprised (1) develop competency based curriculum of school aimed at enhancing digital citizenship features in digital safety and digital participation. (2) change learning management aimed at enhancing digital citizenship features in digital safety and digital participation. (3) reform measurement and evaluation of digital citizenship features in digital safety, digital literacy and digital participation. There were 7 sub-strategies and 41 procedures.