Abstract:
This study aims to investigate the factors affecting the effectiveness of
applying blockchain technology in accounting, including system quality, data quality,
service quality, support from senior executives, and competitive pressure.
Additionally, it investigates the effectiveness of applying blockchain technology on
accounting performance outcomes: collecting and compiling complete and accurate
accounting data, fast accounting processing, presenting transparent and auditable
accounting information, and linking secure accounting data. A questionnaire was
used to collect data. The study population consists of 686 companies listed on the
Stock Exchange of Thailand. The respondents were executives, accounting
department directors, or heads of accounting departments, with 147 companies
providing responses. Data were analyzed using descriptive statistics, including
percentages, means, and standard deviations. Hypothesis testing was conducted
using multiple regression analysis. The study found that data quality, support from senior executives, and competitive pressure had an impact on the effectiveness of blockchain technology and its application in accounting tasks. Specifically, the efficiency of rapid accounting processes, the presentation of transparent and auditable accounting information, and the secure linking of accounting data significantly affected accounting performance at a statistical significance level of 0.05