The impact of corporate social responsibility activity level on talent attraction

Name: Wei Hualin

keyword: Independent Study

ThaSH: Business management

Classification :.DDC: 658.3112

; corporate social responsibility

ThaSH: Employees -- Recruiting

; talent attraction

ThaSH: Social responsibility of business

; employer branding

; recruitment strategy

Abstract: This study aimed to explore the impact of the overall level of corporate social responsibility activities on talent attraction through three dimensions: the impact of corporate social responsibility activities on talent attraction under the environmental responsibility dimension, the impact of corporate social responsibility activities on talent attraction under the employee responsibility dimension, and the impact of corporate social responsibility activities on talent attraction under the social welfare responsibility dimension. Drawing on the social identity theory, the signaling theory and the employer brand theory, the study employed the quantitative research method and empirical analysis methods to assess whether higher CSR levels enhance employer attraction. Based on a questionnaire survey of 321 valid responses and SPSS statistical analysis, the findings indicate that CSR has a significant positive impact on talent attraction. Among the three dimensions, employee responsibility demonstrates the strongest influence, followed by social welfare responsibility and environmental responsibility, suggesting that active practices related to employee welfare, development, and social contribution are more effective in drawing potential talents. The results highlight the strategic value of CSR in recruitment and employer branding, revealing that CSR activities not only represent corporate social obligations but also function as important signaling mechanisms that shape talents’ attitudes and behavioral intentions. Accordingly, this study recommends that enterprises increase their investment in CSR, diversify CSR initiatives across environmental protection, employee care, and social welfare, strengthen CSR communication and information disclosure to enhance transparency and authenticity, and integrate CSR achievements into recruitment promotion and employer brand building to cultivate trust, stimulate interest, and ultimately enhance talent attraction. Keywords: corporate social responsibility, talent attraction, employer branding, recruitment strategy

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Jidapa Chollathanrattanapong

Role: Advisor

Created: 2568

Modified: 2569-02-04

Issued: 2026-02-04

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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