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Li Jing. Influencing factors of customer satisfaction on repurchase intention of aviation service industry in Sichuan. Master's Degree(Management). North Bangkok University. : North Bangkok University, 2023.
Influencing factors of customer satisfaction on repurchase intention of aviation service industry in Sichuan
Name: Li Jing
keyword:
Repurchase intention
ThaSH:
Business Administration
-- Research
Abstract:
With the advancement of technology and the popularization of service standardization, the gap between aircraft hardware and service quality in the aviation industry had gradually narrowed, and the homogeneity of aviation products became a norm in recent development, making airline industries more fierce competition. In addition, to solve the structural problems of the aviation industry, airlines not only strived to control costs but also needed to improve service quality to obtain customer satisfaction. Customer satisfaction related to the repeated purchase behavior and loyalty of customers would benefit the enterprise in the long-term development of the transportation market. The purpose of this study was to investigate the significant difference in consumers' use intention on bike sharing schemes with different control variables (gender, age, education, occupation, and user income); to examine the influencing mechanism of the Sichuan consumers' repurchase intention on aviation services based on service quality, perceived value, and consumer emotion on customer satisfaction; and to put forward feasible suggestions on the customer satisfaction of repurchase intention by improving Sichuan consumers' attitudes and perceptions of consumers. Four hundred seventy-three completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in January and March 2023. The results showed service quality, perceived value, and consumer emotion significantly impacted repurchase intention on aviation service. In addition, the supportive dimension of variables based on usability, reliability, responsiveness, perceived quality, customer expectation, pre-consumer emotion, and post-consumer emotion would also be considered essential factors for promoting the satisfaction of aviation services.
North Bangkok University
Address:
BANGKOK
Email:
library@northbkk.ac.th
Name: Watt Mong Kwan Jacky
Role:
Advisor
Created:
2023
Modified:
2026-02-01
Issued:
2026-02-01
วิทยานิพนธ์/Thesis
application/pdf
eng
Spatial:
Sichuan
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Management
Grantor: North Bangkok University
©copyrights North Bangkok University
RightsAccess:
ใช้เวลา
0.05695 วินาที
Li Jing
| Title | Contributor | Type |
|---|---|---|
| Design Model Tour Bus Route in Chiang Mai City for Chinese Independent Tourists
มหาวิทยาลัยเชียงใหม่ Li Jinghua | Phoomhiphat Mingmalairks Danaitun Pongpatcharatrontep Chalermpon Kongjit | วิทยานิพนธ์/Thesis |
| The impact of fintech service use behavior on quality of life: perspectives from university students in Jinan, Shandong province, China
มหาวิทยาลัยสยาม Li Jingmin | Qiu Chao | วิทยานิพนธ์/Thesis |
| Influencing factors of customer satisfaction on repurchase intention of aviation service industry in Sichuan
มหาวิทยาลัยนอร์ทกรุงเทพ Li Jing | Watt Mong Kwan Jacky | วิทยานิพนธ์/Thesis |
| A study on the investment value assessment of chow Tai Fook jewellery group based on stock valuation models
มหาวิทยาลัยสยาม Li Jing | Ma Yu | วิทยานิพนธ์/Thesis |
Watt Mong Kwan Jacky