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Liang Guoyan. The Influence factors of consumers' perceived risk on house purchase intention in the Beihai city property market. Master's Degree(Management). North Bangkok University. : North Bangkok University, 2023.
The Influence factors of consumers' perceived risk on house purchase intention in the Beihai city property market
Name: Liang Guoyan
keyword:
Influencing factors
ThaSH:
Business Administration
-- Research
Abstract:
With the continuous progress of China's society and the rapid development of the economy, the demand for housing remained relatively high-level for citizens. The recent policy of stabilizing the property market by discouraging property speculation changed the mentality of Chinese citizens needing property owner-occupied and rental purposes. Thus, the risk factors became one of the critical factors for Beihai City residents' in considering the purchase of property for family use. The purpose of this study was to explore the significant difference in house purchase intention of Beihai City buyers among different demographic variable groups in gender, age, education, and income under the influence of consumer perceived risk; to examine the influencing mechanism of the Beihai City home buyers' perception of perceived risk on house purchase intention; and to suggest feasible solutions for evaluating perceived risk based on financial risk, product risk, social psychological risk, time risk, ownership risk, and policy risk for house purchase intention in Beihai City. Four hundred completed questionnaires of Beihai City residents were collected through the online WeChat platform by random sampling in March 2023. The results showed the influencing factors of financial risk, product risk, social psychological risk, time risk, ownership risk, and policy risk in the perception of risk impacted purchase intention on house purchase intention.
North Bangkok University
Address:
BANGKOK
Email:
library@northbkk.ac.th
Name: Watt Mong Kwan Jacky
Role:
Advisor
Created:
2023
Modified:
2026-01-23
Issued:
2026-01-23
วิทยานิพนธ์/Thesis
application/pdf
eng
Spatial:
Beihai
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Management
Grantor: North Bangkok University
©copyrights North Bangkok University
RightsAccess:
ใช้เวลา
0.084856 วินาที
Liang Guoyan
| Title | Contributor | Type |
|---|---|---|
| The Influence factors of consumers\' perceived risk on house purchase intention in the Beihai city property market
มหาวิทยาลัยนอร์ทกรุงเทพ Liang Guoyan | Watt Mong Kwan Jacky | วิทยานิพนธ์/Thesis |
Watt Mong Kwan Jacky