Abstract:
Artificial Intelligence has increasingly played a significant role in the global construction industry, particularly in project planning, cost management, quality control, and safety during the construction phase. However, the adoption of Artificial Intelligence among contractors in Thailand remains limited due to constraints in understanding, accessibility, and practical experience. Chiang Mai Province has demonstrated substantial industrial growth in both the public and private sectors. Nonetheless, the application of Artificial Intelligence among local contractors is still in its early stages and remains limited in scope. This research aims to study the application of Artificial Intelligence during the construction phase and to forecast its utilization trends over the next five years. A quantitative research approach was employed, with data collected through questionnaires from 87 contractor respondents. The data were analyzed using descriptive statistics. The findings revealed that the respondents expressed moderately high to high levels of opinion on Artificial Intelligence adoption across all aspects. The aspect with the highest current average score was time, with the highest mean score at 3.77, while cost was projected to have the greatest growth in the next five years, with the highest mean score at 3.88. Additionally, respondents who had prior experience using Artificial Intelligence tended to give significantly higher ratings than those who had never used it, particularly in the areas of cost and quality management. The recommendations from this study can be applied to develop implementation guidelines for Artificial Intelligence that are suitable for the Thai context, as well as to support further in-depth research across different regions and company sizes to enhance the sustainable competitiveness of Thailands construction industry.