Influencing factors of Deyang city consumers' sustainable use intention of shared bicycle program

Name: Zheng Yong

keyword: Deyang city consumers

ThaSH: Consumer behavior -- Bicycle -- Research

; Sustainable use intention

ThaSH: Business Administration -- Research

; Shared bicycle program

Abstract: With the diversification of Internet use scenarios, the continuous development of emerging technologies such as big data and the Internet of Things, and the increasingly severe urban air pollution, a new travel mode of shared bicycles had emerged. GPS positioning and other technologies, as well as emerging travel arrangements, attracted the attention of all sectors of modern society. The rapid economic development made society gradually transition from a shortage economy to a surplus economy with many problems in wasteful supply. The invention of the sharing economy transformed and upgraded related industries into a form of release in wasteful treatment not only in resources but also in the attitude of consumers. In the travel market, the rapid development of shared bicycles made it synonymous with the sharing economy, which would be part of the sustainable growth of future development. The purpose of this study was to investigate the significant difference in Deyang consumers' sustainable use intention on shared bicycles with different control variables (gender, age, education, and usage rate of shared bicycle); to examine the influencing mechanism of the Deyang consumers' sustainable use intention for shared bicycles with the influence of perceived value, travel experience, and service quality; and to put forward feasible suggestions to shared bicycle operators by improving consumers' attitudes and perceptions for supporting the functional and sustainable development of the shared economy. Four hundred sixty-four completed questionnaires of Deyang City consumers were collected through the online WeChat platform by random sampling between January and February 2023. The results showed that perceived value, travel experience, and service quality significantly impact the sustainable use intention of the shared bicycle program. The other variables of functional value, hedonic value, green value, aesthetic experience, value responsiveness significantly impacted the shared economy of the shared bicycle platform.

North Bangkok University

Address: BANGKOK

Email: library@northbkk.ac.th

Name: Watt Mong Kwan Jacky

Role: Advisor

Created: 2023

Modified: 2025-10-20

Issued: 2025-10-20

วิทยานิพนธ์/Thesis

application/pdf

eng

Spatial: Deyang

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Management

Grantor: North Bangkok University

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