Abstract:
This research and development aimed to 1) survey the use of digital media kit for online learning management, 2) develop the digital media in Accounting for Industrial Business Course, 3) to study the learning achievement of the students who studied via digital media kit, and 4) evaluate the satisfaction of the students who studied via digital media kit. The 115 samples for surveying the use of digital medial package for online learning were 15 instructors related in accounting, derived from specified sampling, and 100 students, derived from simple random sampling. The samples for experiment were 30 undergraduate students from the faculty of Industrial Business Development of KMUTNB, derived from simple random sampling. The research instruments comprised of the survey form of digital media use in Accounting for Industrial Business Course for online learning management, the evaluation form on quality of digital media, the learning achievement test, and the evaluation form on satisfaction of the students toward digital media kit. The data was statistically analyzed by means, standard deviation, and t-test for dependent samples.
The research revealed that 1) the opinion of the instructors on digital media kit use on online leaning management was at the level of much (𝑥̅ = 4.30, S.D. = 0.68), and the opinion of the students on digital media kit use on online leaning management was also at the level of much (𝑥̅ = 4.38, S.D. = 0.70), 2) the development of digital media kit in Accounting for Industrial Business Course for online learning management gained 7 units and 13 lessons, the evaluation of quality on content was at the level of most (𝑥̅ = 4.55, S.D. = 0.53), the quality on media and design was at the level of most (𝑥̅ = 4.69, S.D. = 0.47), 3) the posttest of learning achievement of the students who studied via digital media kit was significantly higher than the pretest at the level of .05, and 4) the students satisfied the digital media kit for online learning management at the level of most (𝑥̅ = 4.53, S.D. = 0.78)