Abstract:
The study consisted of the following three objectives: 1) to investigate the context, problems, and factors contributing to the creation of online Dhamma media for Generation Alpha children by Wat Thammavichian in Chiang Dao District, Chiang Mai Province; 2) to develop online Dhamma media for Generation Alpha children, based on Buddhist peaceful methods; and 3) to propose a model and evaluate the outcomes of using online Dhamma media for Generation Alpha children, based on Buddhist peaceful practices. The research employed an action research approach, collecting qualitative data through in-depth interviews with key informants, including Generation Alpha children, parents and teachers, monks from Wat Thammavichian, morality teaching monks, and media experts. A workshop for the target group was conducted using the PAOR technique (Plan, Act, Observe, Reflect), with the target group consisting of four Generation Alpha novices at Wat Thammavichian and 29 Generation Alpha students from the 4th to 6th grades of Ban Tham School. The research tools included questionnaires and observations. The collected qualitative data were analyzed using content analysis.
From the study, the following results were found:
1) Generation Alpha children, having grown up in an era of advanced technology, encounter several problems, including online media addiction, difficulties in sustaining attention, limited social skills, and mental health concerns. Addressing these issues requires a comprehensive understanding of the children's environment and the collaborative involvement of parents, teachers, and society at large. The appropriate use of online Dhamma media can effectively support the development and well-being of Generation Alpha children in the digital age. The creation of such media should take into account the specific context and challenges faced by these children, prioritizing the development of content that is brief, concise, engaging, and aligned with their interests and needs. Additionally, it should promote active participation and foster collaboration with educational institutions to enhance its effectiveness.
2) The development of online Dhamma media for Generation Alpha children is grounded in a framework that integrates modern scientific concepts, such as the SMCR model, with Buddhist peaceful means, particularly the Ovadha Patimokkha. This framework guides the design and creation of online Dhamma content tailored for Generation Alpha children. The media creation process take into account the expectations of relevant stakeholders, prioritizing the production of content that was enjoyable and engaging, such as short films, dramas, cartoons, and animations. The content is structured around the three fundamental principles of the Ovadha Patimokkha: refraining from evil, performing good deeds, and purifying the mind. Furthermore, the content should be relevant to the children's daily lives and foundational Buddhist teachings, such as performing virtuous actions, making merit, and learning about the life of the Buddha, so that children can apply these teachings in their daily lives.
3) The online Dhamma media model for Generation Alpha children, developed based on the Buddhist peaceful means of Wat Thammavichian, utilizes the PAOR process (Plan-Action-Observation-Reflection) to design content that was aligned with the behaviors and needs of children. The process is implemented in three distinct phases: Phase 1 involves conducting a pilot study to collect feedback and encourage participation; Phase 2 focuses on broadening participation through the collaboration of villages, temples, and schools; and Phase 3 is dedicated to developing a prototype model of online Dhamma media, employing the Ovadha Patimokkha as a content framework for producing short dramas, such as Picking Up Money Leading to Hell. This approach facilitates the active engagement of Generation Alpha children in the creation of online Dhamma media. The results of using online Dhamma media include life, a more peaceful disposition, enhanced understanding and practical application of Dhamma principles in everyday improved behavior, increased interest in Buddhism, and a stronger motivation to study Dhamma. Furthermore, this initiative promotes greater collaboration and fostered positive relationships between children, schools, and temples.
A body of knowledge derived from this study is referred to as Alpha Online Dhammavichien, a model for creating online Dhamma media for Generation Alpha children based on Buddhist peaceful means. The core principles of this model are A (appealing and accessible) and O (aligned with Dhamma). The media production process adheres to the 4S principles (short, engaging, enjoyable, and uplifting) and emphasizes collaboration among Bowon framework (community, temple, and school).