The influencing factors of internationalization strategy of Fu Yao group

Name: Zhong Tianyi

keyword: Independent Study

ThaSH: Industrial organization

Classification :.DDC: 658.83

; internationalization strategy

ThaSH: Marketing research

; Fu Yao Group

ThaSH: Business management

; influencing factors

Abstract: As China economy continues to integrate into the global economic landscape, the development of China manufacturing industry has increasingly ventured into international markets. Fu Yao Group, as a major global supplier and technology leader in automotive glass, holds a significant market share in the international arena. The remarkable achievements of Fu Yao internationalization efforts were attributed to its strategic decisions in this regard. This study reviewed existing research on enterprise internationalization strategies, delved into the influencing factors of internationalization strategies, analyzed the relationships between these factors and internationalization strategies, and proposed targeted improvement suggestions for Chinese manufacturing enterprises engaged in cross-border operations and management. Specifically, this study explored the impact of four factors on Fu Yao Group’s internationalization strategy. The four factors were international management, international talent, international brand, and international innovation. Adopting a quantitative research approach, a total of 400 questionnaires were distributed, with 351 valid responses, yielding an effective response rate of 87.8%. The study found that international management, international talent, international brand, and international innovation have significant effects on the internationalization strategy of Fu Yao Group. Based on the findings, the following recommendations are proposed: (1) Building an enterprise global management system; (2) Emphasizing the cultivation of international talent; (3) Building brand characteristics and leveraging brand influence; (4) Pursuing independent technological innovation.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Zhang Li

Role: Advisor

Created: 2568

Modified: 2568-09-03

Issued: 2025-09-03

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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