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Zhang Jie. The impact of content design, content dissemination and cross-border cooperation on customer participation in Chinese escape rooms. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
The impact of content design, content dissemination and cross-border cooperation on customer participation in Chinese escape rooms
Name: Zhang Jie
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658.83
ThaSH:
Consumer satisfaction
ThaSH:
Marketing research
Abstract:
With the booming development of the experience economy, Chinese escape room, as an emerging business format that integrates traditional culture and immersive interaction, has rapidly emerged in the Chinese market. This study focused on the Chinese escape room industry and aimed to explore the impact of content design, content dissemination and cross-border cooperation on customer participation. The study took adults over 20 years old in Beijing as samples, collected 600 valid questionnaires through surveys, and used descriptive statistical analysis, correlation analysis, and regression analysis to analyze the data. The results of the study show that content design, content dissemination, and cross-border collaboration all have significant positive effects on customer participation. Specifically, unique and logically coherent content design can enhance customers sense of immersion and accomplishment; effective multi-channel content communication strategies can increase brand influence and stimulate customers interest in experience; and cross-border cooperation with other industries enriches the content and form of escape rooms and enhances the brands market competitiveness. These findings not only validate the significant impact of the three independent variables on customer participation, but also reveal their important roles in enhancing customer experience and value perception. The conclusions of this study provide specific strategic guidance for practitioners in the Chinese escape room industry, which will help optimize business models and increase customer participation. At the same time, the research results also provide a theoretical basis for the formulation of industry standards and the implementation of policies, promoting the sustainable development of the immersive entertainment industry.
Keywords: Chinese escape rooms, content design, content communication, cross-border cooperation, customer participation
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Zhang Li
Role:
Advisor
Created:
2568
Modified:
2568-09-03
Issued:
2025-09-03
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
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0.03779 วินาที
Zhang Jie
| Title | Contributor | Type |
|---|---|---|
| Integration of mind mapping and problem-based learning instructional model to enhance ancient Chinese reading summarizing ability for undergraduate students: a case study in Southwest Jiaotong university
มหาวิทยาลัยราชภัฏบ้านสมเด็จเจ้าพระยา Zhang Jie | Associate Professor Dr. Areewan Iamsa-ard Assistant Professor Dr. Wapee Kong-In Associate Professor Dr. Suriya Phankosol | วิทยานิพนธ์/Thesis |
| The impact of content design, content dissemination and cross-border cooperation on customer participation in Chinese escape rooms
มหาวิทยาลัยสยาม Zhang Jie | Zhang Li | วิทยานิพนธ์/Thesis |
Zhang Li