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Yibo Wang. Social media marketing of SY commercial realestate company based on Sicas model applied research. Master's Degree(Business Management). Rangsit University. Rangsit University Library. : Rangsit University, 2024.
Social media marketing of SY commercial realestate company based on Sicas model applied research
基于SICAS 模型的SY 商业地产公司社交化媒体营销应用研究
Name: Yibo Wang
LCSH:
Social media
-- Marketing
LCSH:
Marketing strategy
LCSH:
Real estate development
Abstract:
In recent years, China's real estate market has shown diversity in the continuous
adjustment of policies, and the country has clearly recognized the importance of
housing, advocating the view that "houses are for living". At the same time, China has
also strengthened strong supervision of the real estate market according to this concept,
and has achieved significant results.
After in-depth research, this article found that customers of SY Real Estate go
through two stages of market testing, from prospective customers to final check-in
customers. By constructing a model questionnaire, this article reveals the five
challenges consumers face in the decision-making process of purchasing SY Real
Estate, and proposes corresponding solutions to these five challenges: focusing on user
perception and improving brand marketing; Strengthen platform interaction and
enhance consumer interest; Building connections for communication and cultivating
opinion leaders; Emphasize the integration of the two lines and innovate the consumer
experience; Cultivate customer stickiness and focus on relationship marketing.
In summary, this paper will use the SICAS model as a basis to explore SY Real
Estate's social media marketing strategies in depth. This can not only provide
reference for current real estate market marketing tactics, but also contribute to the
future real estate industry
Abstract:
近年来，中国的房地产市场在政策的不断调整中呈现出多样性，并且国家
已经清晰地认识到了房屋的重要性，提倡房子是用来住的的观点，同时，
中国也依照这一理念，加强了对房地产市场的有力监管，取得了显著的成效。
本文经过深入的研究，发现SY 地产的客户从准客户到最终的入住客户，
都会经历两个阶段的市场检验，本篇文章通过构建模型问卷，揭示了消费者在
购买SY 地产决策过程中面临的五大挑战，并对这五大挑战提出了相应的解决
方案： 着眼用户感知，提升品牌营销；强化平台互动，增进消费者兴趣；搭
建连接沟通， 培养意见领袖；重视两线融合，创新消费体验；培育客户黏性，
注重关系营销。
综上所述，本篇论文将以SICAS 模型作为依据，深入探讨SY 地产的社
交媒体营销策略，这不仅能够给当前的房地产市场营销战术带来参考，同时也
能在未来的房地产行业中贡献一份微薄的力量
Rangsit University. Rangsit University Library
Address:
PATHUM THANI
Email:
rattanapornn@rsu.ac.th
Name: Yang Shuchen
Role:
Advisor
Created:
2024
Modified:
2568-08-07
Issued:
2025-08-07
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Management
Grantor: Rangsit University
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Yibo Wang
| Title | Contributor | Type |
|---|---|---|
| Social media marketing of SY commercial realestate company based on Sicas model applied research
มหาวิทยาลัยรังสิต Yibo Wang | Yang Shuchen | วิทยานิพนธ์/Thesis |
Yang Shuchen