A study on the impact of organizational support on employee loyalty : using organizational identity as a mediation

组织支持感对员工忠诚度的影响研究一以组织认同为中介

Name: Jialiang Zhang

LCSH: Organizations behavior

LCSH: Employee loyalty

LCSH: Corporate image -- Case studies

Abstract: Employee loyalty is crucial for organizations to accumulate talent and achieve sustainable development. Employee loyalty refers to the loyalty perception of employees towards the behavior and attitude of the organization through their influence on organizational systems, organizational culture, management models, etc. The purpose of this study is to deeply explore the impact of organizational support on employee loyalty, using organizational identity as a mediating mechanism. This research collects data through a questionnaire survey and draws the following conclusions through empirical analysis: 1) Organizational identity has a significant positive impact on grassroots employee loyalty. 2) Organizational identity has a significant positive impact on organizational support, and organizational support has a significant positive impact on employee loyalty. 3) Organizational identity plays a mediating role between organizational support and employee loyalty

Abstract: 员工忠诚度对组织积累人才和可持续发展至关重要。员工忠诚度即员工在组 织中通过对组织制度、组织文化、管理模式等影响而产生对组织的行为与态度的 忠诚感知。本研究的目的为深入探究组织支持感对员工忠诚度的影响研究，以组 织认同为中介的机理关系。 本文通过问卷调查收集数据，通过实证分析的方法得出以下结论：1）组织 认同对基层员工忠诚度具有显著正向影响作用。2）组织认同对组织支持感具有 显著正向影响作用，组织支持感对员工忠诚度具有显著正向影响作用。3）组织 认同在组织支持感与员工忠诚度之间起到中介作用

Rangsit University. Rangsit University Library

Address: PATHUM THANI

Email: rattanapornn@rsu.ac.th

Name: Gu Fan

Role: Advisor

Created: 2568

Modified: 2025-10-02

Issued: 2025-08-06

วิทยานิพนธ์/Thesis

application/pdf

chi

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Management

Grantor: Rangsit University

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