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Aung Hein Htet. The impact of AI integration on software as a service cluster in the United States. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The impact of AI integration on software as a service cluster in the United States
Name: Aung Hein Htet
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658
ThaSH:
Marketing research
ThaSH:
Computer software
Abstract:
This study explores the impact of Artificial Intelligence (AI) integration on the Software as a Service (SaaS) cluster in the United States, focusing on both the opportunities and challenges it presents. With AIs integration, SaaS companies have experienced unprecedented improvements in efficiency and customer service. This study examined case studies of industry leaders, like HubSpot, which have successfully leveraged AI to optimize operations and enhance customer engagement, contributing to the projected growth of the SaaS market to $307 billion by 2026. However, the integration of AI also introduces significant challenges, including potential job displacement, privacy concerns, and integrity of data management. Through a comprehensive literature review, market analysis, and statistical evaluation, this research identified critical factors influencing the adoption of AI in SaaS, providing a nuanced understanding of its economic implications. Employing Porters Diamond Model, the study analyzed the SaaS clusters competitive environment, offering insights into how companies can navigate the complexities of AI integration. Recommendations are provided for SaaS companies to harness the potential of AI effectively while addressing the socio-economic and regulatory challenges. This study contributes to the broader discourse on AIs role in transforming industries, offering a roadmap for SaaS companies to innovate responsibly and sustainably in the digital age.
Keywords: impact of AI, Software as a Service Cluster, United States, integration
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Warangrat Nitiwannakul
Role:
Advisor
Created:
2567
Modified:
2568-08-05
Issued:
2025-08-05
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.040597 วินาที
Aung Hein Htet
| Title | Contributor | Type |
|---|---|---|
| The impact of AI integration on software as a service cluster in the United States
มหาวิทยาลัยสยาม Aung Hein Htet | Warangrat Nitiwannakul | วิทยานิพนธ์/Thesis |
Warangrat Nitiwannakul