A study of enterprise management innovation ability - a case study of JD.COM Company

Name: Song Wenjing

keyword: Independent Study

ThaSH: Business management

Classification :.DDC: 658.049

; JD.COM Company

ThaSH: International business enterprises

; enterprise management innovation ability

ThaSH: Associations, institutions, etc. -- Management

; leadership

; technical competence

; distribution of resources

Abstract: Innovation has become a key factor in the development of enterprises. Therefore, this study explores the key factors affecting the innovation ability of enterprises by taking the case of JD.COM Company. The three research objectives of this study are: 1) To examine the relationship between leadership and enterprise management innovation ability; 2) To examine the relationship between technical competence and enterprise management innovation ability; 3) To examine the relationship between distribution of resources and enterprise management innovation ability. Based on the theory of innovation ability and organizational learning, this study adopted the method of quantitative analysis and collected 205 valid questionnaires from customers through questionnaire survey, and drew the following conclusions: 1) There is a positive correlation between leadership and enterprise management innovation ability; 2) There is a positive correlation between technical competence and enterprise management innovation ability; 3) There is a positive correlation between distribution of resources and enterprise management innovation ability. It can be reasonably deduced that enhancing leadership, technical competence and the capacity to allocate resources can collectively facilitate an improvement in the innovative ability of enterprises. Consequently, it is feasible to develop the innovative ability of enterprise management by encouraging employee participation, enhancing employee training and strengthening investment in human resources. Keywords: JD.COM Company, enterprise management innovation ability, leadership, technical competence, distribution of resources

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Jidapa Chollathanrattanapong

Role: Advisor

Created: 2567

Modified: 2568-07-24

Issued: 2025-07-24

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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