An analysis of word formation processes of neologisms in beauty product advertisements

Name: Jitanya Wongwas

LCSH: Kasetsart University -- Theses. M.A. (English for International Communication) 2021

Classification :.LCCS: PE1175

LCSH: Kasetsart University. -- Department of Foreign Languages -- Theses

LCSH: English language -- Word formation

LCSH: English language -- New words

LCSH: Words, New

LCSH: Advertising

LCSH: Cosmetics.

Abstract: Understanding various ways of creating neologisms in printed advertisements helps advertisers know the most effective strategies for creating new words in advertisements and also helps English learners recognize the meanings of new words. Due to such importance of neologisms in printed advertisements, a number of studies on word formation have been conducted. However, few studies have investigated the differences between American and British English. To fill the gap in previous studies, this study examined the word formation processes of neologisms in two varieties of English. The data were collected from beauty product advertisements in three magazines: Vogue, Cosmopolitan, and Elle in American and British editions. The objectives of the study were to investigate current trends in creating neologisms in beauty product advertisements and to find differences in word formation processes between the American and British editions. According to the results of the study, derivation, compounding, and borrowing are the most used processes in forming neologisms of beauty product advertisements. The results also show that there are no great differences between the American and British editions in terms of the most common processes. Since the main goals of advertisements are to persuade and inform, these three processes fulfill the purposes of advertisements by creating new words with informative longer forms, transparent meanings, and a reminder of the standard and reliability of products. For these reasons, no noticeable differences are found between the American and British editions.

Kasetsart University. Office of the University Library

Address: Bangkok

Email: tdckulib@ku.ac.th

Name: Napasri Timyam

Role: Thesis Advisor

Created: 2021

Modified: 2025-07-10

Issued: 2025-07-10

วิทยานิพนธ์/Thesis

application/pdf

URL: https://www.lib.ku.ac.th/KUthesis/2564/jitanya-won-all.pdf

CallNumber: PE1175 .J58

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: English for international Communication

Grantor: Kasetsart University

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