Abstract:
Mandalay, as a major commercial and industrial hub of Myanmar is located in the middle of Myanmar, which is about 390 km north of Nay Pyi Taw and about 700 km north of Yangon. Based on 2013 population figures provided by the Department of Immigration, there are an estimated 240,000 households in Mandalay City with an average household size of 5.25 persons per household. The second biggest city in Myanmar and, besides being a religious and cultural centre, is now facing great challenges due to a substantial increase in automobile, traffic volume, air pollution, and urban sprawl. The rapid urban growth can be seen by the high-density housing development in many parts of the city. However, the current development of high-density housing that is going on in the city center may not best match with peoples preference, on the contrary it will even make the problem more severe resulting in traffic congestion and accelerating the urban sprawl. The main purpose of this study is to examine the factors that have influence on residential preference, i.e., attractiveness of attributes with respect to various groups of people in Mandalay and this study was focused on the people who live in six townships of Mandalay. A multinomial logit model was developed based on the SP survey data. Although the discrete choice model has a long history of application in the economic, transportation, marketing and geography fields, it is not well developed in location analysis. The results supported that the existence of factors which differ in their housing choice preference and reveal that people are considering factors not only house size, house price, but also locational convenience in terms of commuting time, and neighborhood quality. It is also found that different socio-economic groups, i.e., ethnicity, income and number family members, exhibit different location preferences.
Kasetsart University. Office of the University Library