Analysis of regulation compliance of Thailand's National Park visitors

Name: Thanakrit Sangchoey

LCSH: Kasetsart University -- Dissertations. Ph.D. (Parks, Recreation, and Tourism) 2019

Classification :.LCCS: SB484.T35

LCSH: Kasetsart University. -- Department of Conservation -- Dissertatoins

LCSH: National parks and reserves -- Thailand

LCSH: Recreation areas -- Thailand

LCSH: Tourists -- Thailand

Abstract: The objectives of this study were: 1) to study factors associated with regulation compliance of protected area users; 2) to study Thai national park visitors’ regulation compliance and to compare the differences of compliance behavior across different background of visitors and study areas; 3) to develop the predictive causal model of visitors’ regulation compliance and to test the model; and 4) to identify predictive variables for visitors’ regulation compliance. This research used a questionnaire as the data collection tool. Study area consists of five national parks that were selected based on three factors: 1) issues of regulation compliance assessed by park superintendents, 2) number of park visitors, and 3) diversity of recreational activities. On-site survey was conducted and 1,000 park visitors participated in the survey. Meta-analysis and path analysis were used as major analysis tools. The analysis results revealed that the majority of the park visitors complied with the regulations at a high level. The predictive model explained over 62% of the variance in the dependent variable. Persuasive communication and perceived legitimacy of regulation were the most influential situational factors affecting regulation compliance behavior. In addition, media exposure was effective in moderating the relationship between intention to comply and regulation compliance. Once confirmed, factors predictive of regulation compliance can be utilized to develop the message content for persuasive communication to national park visitors, and then suggest that authorities formulate a policy towards publicizing park regulations to increase visitors’ appropriate behaviors that help encourage regulation compliance in national park.

Kasetsart University. Office of the University Library

Address: Bangkok

Email: tdckulib@ku.ac.th

Name: Noppawan Tanakanjana Phongkhieo

Role: Thesis Advisor

Name: Thawan Nieamsup

Role: Thesis Advisor

Created: 2019

Modified: 2025-06-29

Issued: 2025-06-29

วิทยานิพนธ์/Thesis

application/pdf

URL: https://www.lib.ku.ac.th/KUthesis/2562/thanakrit-san-all.pdf

CallNumber: SB484.T35 .T43

eng

Spatial: Thailand

Spatial: Thailand

Spatial: Thailand

DegreeName: Doctor of Philosophy

Level: Doctoral Degree

Descipline: Parks, Recreation, and Tourism

Grantor: Kasetsart University

©copyrights Kasetsart University

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