Exploring Competitive Dynamics, Technological Innovations, and Sustainable Strategies for X Plant-Based Meat Health Technology Co., Ltd.

Name: Qu Rui

keyword: Competitive Dynamics

; Technological Innovations

; Sustainable Strategies

; Dhonburi Rajabhat University

Abstract: The objectives of this research were as follows: 1) to study analyze the competitive environment of X Plant-Based Meat Health Technology Co., Ltd.; 2) to determine the technologies and innovation capabilities of X Plant-Based Meat. Health Technology Co., Ltd: and 3) to formulate sustainable strategies for X Plant-Based Meat Health Technology Co., Ltd. This research adopted qualitative research and document study. Twelve key informants, including top-level management, product development teams, head of marketing departments, and consumer groups within the company, were involved. The data analyzed the current market competition status of X Plant-Based Meat Technology Co., Ltd. using PEST, Porter's Five Forces, and SWOT models, thus proposing sustainable development strategies. The research findings revealed that: 1) X Plant-Based Meat Health Technology Co., Ltd. operated in a competitive market driven by government initiatives and increasing environmental awareness. Challenges included intensified competition and price sensitivity. However, the company had opportunities for growth in China's expanding plant-based food sector. Success depended on strategic differentiation, technological innovation, and adaptability to evolving market trends amidst competition from diverse players; 2) X Plant-Based Meat Health Technology Co, Ltd. excelled in technology and innovation, operating eight cutting-edge soybean processing facilities and maintaining extensive non-GMO soybean fields. With over 250 patents, it was a global leader, prioritizing environmental sustainability and quality control. Its integrated supply chain, diverse product portfolio, and strategic partnerships contributed to its ongoing success and growth; and 3) X Plant-Based Meat Health Technology Co., Ltd. pursued a comprehensive strategy for sustainable growth in a competitive market. Key elements included niche market penetration, organizational excellence, channel expansion, production capacity enhancement, technical expertise development, and market protection through Innovation. These strategies aimed to position the company for long-term success in the plant-based food industry

มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ

Address: กรุงเทพมหานคร

Email: arc.dru@dru.ac.th

Name: Jirapong Ruanggoon

Role: Adviser

Name: Nitidetch Koohathongsumrit

Role: Adviser

Created: 2024

Modified: 2025-06-24

Issued: 2025-06-24

วิทยานิพนธ์/Thesis

application/pdf

Dhonburi Rajabhat University

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: General Management

Grantor: Dhonburi Rajabhat university

©copyrights Dhonburi Rajabhat university

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