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Liu Xin. Service Quality of Cold Chain Logistics based on Customer Relationship Management: A Case Study of Shun Feng Express Co., Ltd.. Master's Degree(General Management). มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ. : Dhonburi Rajabhat university, 2024.
Service Quality of Cold Chain Logistics based on Customer Relationship Management: A Case Study of Shun Feng Express Co., Ltd.
Name: Liu Xin
keyword:
Service quality
;
customer
Abstract:
The aims of this research were: 1) to study the relationship between customer relationship management and service quality in cold chain logistics industry, and 2) to analyze the current situation of Shun Feng Express cold chain logistics, and discuss the countermeasures and measures to enhance the service quality of Shun Feng Express cold chain logistics. The sample of 390 people responded to a questionnaire. The content validity was 0.97, and the reliability of the questionnaire was 0.88. Statistical data used for data analysis were mean, percentage, and standard deviation. Hypothesis testing uses statistics multiple linear regression. The results of the research showed that: most of them were female, aged 36-45, living in cities, with a bachelor's degree of education. Over the past three years, the average value of the opinions, tangible assets, reliability, responsiveness, assurance and empathy of Shun Feng Cold chain logistics was 3.59. The average reliability is 4.07, and the opinion is at the highest level. The average of customer relationship management opinions is 3.66, and the average of customer outlook is 3.79, which is the highest level. hypotheses have very low p-values of less than 0.001, indicating strong statistical significance. The results emphasize that the five variables have a big influence on the satisfaction of customer management, and all have a positive impact, that is, the higher the service scores, the higher the customer relationship management scores
มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Address:
กรุงเทพมหานคร
Email:
arc.dru@dru.ac.th
Name: Sittichai Farlangthong
Role:
Adviser
Name: Lalita Puangmaha
Role:
Adviser
Created:
2024
Modified:
2025-06-23
Issued:
2025-06-23
วิทยานิพนธ์/Thesis
application/pdf
Dhonburi Rajabhat University
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: General Management
Grantor: Dhonburi Rajabhat university
©copyrights Dhonburi Rajabhat university
RightsAccess:
ใช้เวลา
0.021537 วินาที
Liu Xin
| Title | Contributor | Type |
|---|---|---|
| Service Quality of Cold Chain Logistics based on Customer Relationship Management: A Case Study of Shun Feng Express Co., Ltd.
มหาวิทยาลัยราชภัฏธนบุรี Liu Xin | Sittichai Farlangthong Lalita Puangmaha | วิทยานิพนธ์/Thesis |
Sittichai Farlangthong
| Title | Creator | Type and Date Create |
|---|---|---|
| The Influence of Organizational Factors on Risk Management Among Construction Industries in China
มหาวิทยาลัยราชภัฏธนบุรี Sittichai Farlangthong;Lalita Puangmaha | Li Lizhou | วิทยานิพนธ์/Thesis |
| Service Quality of Cold Chain Logistics based on Customer Relationship Management: A Case Study of Shun Feng Express Co., Ltd.
มหาวิทยาลัยราชภัฏธนบุรี Sittichai Farlangthong;Lalita Puangmaha | Liu Xin | วิทยานิพนธ์/Thesis |
| A Study of Smart Door Lock Supply Chain Management Affecting Firm Performance
มหาวิทยาลัยราชภัฏธนบุรี Sittichai Farlangthong;Lalita Puangmaha | Luo Qin | วิทยานิพนธ์/Thesis |
Lalita Puangmaha