Recruitment Strategy of Agriculture Enterprise: A Case Study of Jiangsu Xianghe Agricultural Development Co., LTD

Name: Jiang Zhidong

keyword: Recruitment Strategy

; Agriculture Enterprise

; Jiangsu Xianghe Agricultural Development

; Dhonburi Rajabhat University

Abstract: The objectives of this research were as follows: 1) to investigate the current situation of recruitment in Jiangsu Xianghe Agricultural Development Co., LTD, 2) to analyze problems and causes of recruitment in Jiangsu Xianghe Agricultural Development Co., LTD and 3) to develop a recruitment strategy that can be used for standardized agricultural human resources management system. This researches a qualitative use interview. IOC was the result is 0.82. Key informants are executives and staff recruiting personnel of the company, consisting of 1) Executives of the organization, amounting to 3 people 2) Human resource Management amounting to 3 people 3) Employees responsible for recruitment 3 people and 4) Human Resource Academics amounting to 3 people using purposive selection According to the results of the interview, it can be found that Jiangsu Xianghe Agricultural Development Co.,LTD., The problems in the recruitment process are 1) The difficult conditions of agricultural enterprises are less attractive to talents, 2) Talent recruitment system is not perfect, 3) Limited recruitment channels and lack of technical talents, 4) Unclear recruitment plan and work analysis, 5) Lack of training and career development planning for agricultural talents and 6) The professional quality of the recruiters is limited. Through an in-depth study of these issues, this research proposes a series of guidelines for recruitment strategies, It includes providing training and skills development opportunities, improving recruitment processes and systems, expanding recruitment channels, actively looking for agricultural technical talents, job analysis and evaluation, clarifying recruitment plans, formulating internal training plans, establishing employee rotation exchange mechanisms, and improving the professional quality of recruiters. These strategies are designed to help agribusinesses address talent attraction and recruitment challenges to boost their sustainability and competitiveness. In addition, the results of the study also provide valuable reference and enlightenment for enterprises facing similar recruitment problems in other fields

มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ

Address: กรุงเทพมหานคร

Email: arc.dru@dru.ac.th

Name: Lalita Puangmaha

Role: Adviser

Name: Sittichai Farangthong

Role: Adviser

Created: 2024

Modified: 2025-06-20

Issued: 2025-06-20

วิทยานิพนธ์/Thesis

application/pdf

Dhonburi Rajabhat University

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Master of Business Administration

Grantor: Dhonburi Rajabhat university

©copyrights Dhonburi Rajabhat university

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	Thesis.pdf	6.28 MB

ใช้เวลา

0.048514 วินาที