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Huang Zhichao. Rural Digital Model for Upgrading a Rural to an Efficient Digital Society: A Case Study of Economic of SMEs in Urumqi China. Master's Degree(Master of Business Administration). มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ. : Dhonburi Rajabhat university, 2024.
Rural Digital Model for Upgrading a Rural to an Efficient Digital Society: A Case Study of Economic of SMEs in Urumqi China
Name: Huang Zhichao
keyword:
Rural revitalization
Abstract:
The purpose of this research was: 1) to study and analyze the elements and factors in upgrading a rural to an efficient digital society, and 2) to develop a Rural digital Model for upgrading to an efficient digital society. The samples were 400 people in small and medium-sized enterprises(SMEs) in Urumqi China. The samples were selected by W.G. Cochran's unknown sample size formula, which defines a 95% confidence level and a 5% tolerance. The research using the quantitative method and the instrument was a questionnaire with a reliability of 0.60-1.00. The statistics for data analyzed include IOC, average, standard deviation, percentile, Multiple Linear regression Analysis, Pearson correlation, and KMO, and Bartlett's test of sphericity. The research findings were as follows: 1) the elements and factors in upgrading a rural to an efficient digital society consist of government policy for rural digital (B= 0.11), government policy for the economy of SME (6=0.058), education of the population in rural (B= 0.256), and a rural digital technology (B=0.255), and 2) the rural digital model (RuDM) for upgrading a rural to an efficient digital society has a significant relationship at 51.10%(R2=0.510)
มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Address:
กรุงเทพมหานคร
Email:
arc.dru@dru.ac.th
Name: Tachakorn Wongkumchai
Role:
Adviser
Name: Ntapat Worapongpat
Role:
Adviser
Created:
2024
Modified:
2025-06-20
Issued:
2025-06-20
วิทยานิพนธ์/Thesis
application/pdf
Dhonburi Rajabhat University
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Master of Business Administration
Grantor: Dhonburi Rajabhat university
©copyrights Dhonburi Rajabhat university
RightsAccess:
ใช้เวลา
0.029093 วินาที
Huang Zhichao
| Title | Contributor | Type |
|---|---|---|
| Rural Digital Model for Upgrading a Rural to an Efficient Digital Society: A Case Study of Economic of SMEs in Urumqi China
มหาวิทยาลัยราชภัฏธนบุรี Huang Zhichao | Tachakorn Wongkumchai Ntapat Worapongpat | วิทยานิพนธ์/Thesis |
Tachakorn Wongkumchai
Ntapat Worapongpat