The Design of Creative Cultural Products for the Chinese Lantern Festival

Name: Zhang Xia

LCSH: Cultural Products -- China

LCSH: Chinese Lantern Festival

Abstract: The purposes of this paper are to analyze the historical, cultural, and folk characteristics and belief characteristics of the Chinese Lantern Festival, to investigate consumers' understanding of the cultural characteristics of the Chinese Lantern Festival and consumers' purchase demand for Chinese Lantern Festival and creative cultural products, to design the patterns of Chinese Lantern Festival creative cultural products and their application in the design of creative cultural products, and to evaluate consumers' satisfaction with the design of creative cultural products in Chinese Lantern Festival. In this study, 50 consumers with different occupations and incomes were taken as the research objects. The research methods included a literature analysis method, a questionnaire survey method, and the research tools were two questionnaire surveys, namely the questionnaire survey on consumers' understanding of the cultural characteristics of China's Lantern Festival and consumers' purchase demand for China's Lantern Festival creative cultural products, and the questionnaire survey on consumers' satisfaction with the design of China's Lantern Festival creative cultural products. Finally, the mean (x) and standard deviation (S.D.) were used for statistical data analysis, and the results were as follows: By analyzing the historical characteristics of the Chinese Lantern Festival, it is found that consumers have the most influence on the claim that the Lantern Festival originated from "Emperor Wu of the Han Dynasty worships the Taiyi God", which also played a great role in promoting the formation of the Lantern Festival. There are three main cultural and folk characteristics of the Lantern Festival: "lamp", "food" and "folk activities". The belief in the Chinese Lantern Festival is expressed in people's yearning and pursuit of a better future. By examining consumers' understanding of the cultural characteristics of the Lantern Festival in China, most consumers have a very good understanding of the cultural characteristics of the Lantern Festival. Through the questionnaire survey on consumers' purchase demand for creative cultural products of the Chinese Lantern Festival, it appears that consumers are interested in five creative cultural products of the Lantern Festival consists of lanterns, silk scarves, handbags, food packaging, and cups. Through the design of the patterns of the Chinese Lantern Festival cultural and creative products and the application of patterns in the design of creative cultural products, it is found that many traditional elements can be excavated during the Chinese Lantern Festival, and the unique creative cultural products of the Lantern Festival can better inherit and promote the traditional culture of the Lantern Festival and promote the local culture by the development of the cultural and creative industry. From evaluating consumers' satisfaction with the design of Chinese Lantern Festival creative cultural products, the data shows that most consumers are satisfied with the Chinese Lantern Festival creative cultural product design,（x = 4.72, S.D. = 0.601).

Chiang Rai Rajabhat University. Academic Resources and Information Technology Center

Address: CHIANG RAI

Email: aritc@crru.ac.th

Name: Huang Huiling

Role: Major Advisor

Name: Tian Shangfei

Role: Co-Advisor

Created: 2024

Modified: 2025-06-27

Issued: 2025-06-17

วิทยานิพนธ์/Thesis

application/pdf

chi

Spatial: China

DegreeName: Master of Fine Arts

Level: Master's Degree

Descipline: Art and Design

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