A study of the impact of corporate culture on employee loyalty in small and medium-sized enterprises: a case of Xinhe Technology Co., Ltd

Name: Zheng Qiyue

keyword: Independent Study

ThaSH: Management

Classification :.DDC: 658.314

; organizational communication

ThaSH: International business enterprises

; recognition and reward systems

ThaSH: Communication in organizations

; workplace collaboration

ThaSH: Job satisfaction

; employee loyalty

ThaSH: Organizational commitment

Abstract: Employee loyalty is a critical factor for organizational success, particularly for small and medium-sized enterprises (SMEs) facing challenges in retaining skilled employees in competitive markets. This study investigated the influence of three key dimensions of corporate culture—organizational communication, recognition and reward systems, and workplace collaboration—on employee loyalty, using Xinhe Technology Co., Ltd. as a case study. Grounded in the Organizational Culture Theory, the study explored how these cultural elements shape employees’ commitment and attachment to the organization. The objectives of the study were to examine the relationship between organizational communication, recognition and reward systems, workplace collaboration, and employee loyalty. A quantitative research design was employed, utilizing a structured questionnaire to collect data from the employees of Xinhe Technology. A total of 116 valid responses were analyzed, representing a sample drawn through simple random sampling from the company’s 150 employees. Descriptive and inferential statistical methods, including Pearson’s correlation and multiple regression analyses, were applied to examine the relationships between the variables. The findings revealed significant positive relationships between all three dimensions of corporate culture and employee loyalty. Organizational communication was shown to foster trust and alignment, while recognition and reward systems enhanced employee satisfaction through fair acknowledgment practices. Workplace collaboration emerged as the strongest predictor of employee loyalty, emphasizing the importance of teamwork and mutual support in creating a cohesive work environment. The study concludes that organizational communication, recognition and reward systems, and workplace collaboration collectively contribute to enhancing employee loyalty in SMEs. These findings highlight the need for SMEs to prioritize clear communication, implement fair recognition practices, and foster collaborative culture to improve employee retention and commitment. Practical recommendations include developing standardized recognition systems, facilitating cross-departmental collaboration, and ensuring transparent communication to build a loyal workforce. Future research may explore additional cultural dimensions, industry-specific factors, and longitudinal effects to provide a more comprehensive understanding of employee loyalty in SMEs.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Ma Yu

Role: Advisor

Created: 2567

Modified: 2568-06-11

Issued: 2025-06-11

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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