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Tang Jiaren. A case study of the impact of market entry strategies on international growth of Tianhua Electronics. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
A case study of the impact of market entry strategies on international growth of Tianhua Electronics
Name: Tang Jiaren
keyword:
Independent Study
ThaSH:
Management
Classification :.DDC: 658.8
ThaSH:
Marketing
-- Management
ThaSH:
Export marketing
Abstract:
This study examines the factors influencing the international growth of Tianhua Electronics, focusing on market knowledge, commitment to foreign markets, and strategic alliances. With the increasing global expansion of Chinese firms, understanding how these variables contribute to a companys success in international markets is essential. The studys objectives are to examine the relationships between market knowledge, foreign market commitment, strategic alliances, and the international growth of Tianhua Electronics, based on the Uppsala internationalization model.
A quantitative research design was used, and data were collected through a structured questionnaire distributed to 220 managerial staff members involved in Tianhua Electronics international operations. A total of 185 valid responses were received. The study employed descriptive statistics to summarize the data, and inferential statistical methods, including Pearson correlation analysis and multiple regression, were applied to test the hypotheses.
The findings reveal that all the three independent variables, market knowledge, commitment to foreign markets, and strategic alliances, positively and significantly influence international growth. Strategic alliances had the strongest correlation, indicating that partnerships with local firms and collaboration in foreign markets are key drivers of success. Market knowledge was also a strong predictor of growth, while commitment to foreign markets, though significant, showed a slightly weaker influence than anticipated.
In conclusion, this study highlights the importance of strategic alliances and market knowledge in driving international growth. Tianhua Electronics should continue to strengthen its partnerships and market research capabilities to sustain its international expansion. The findings provide valuable insights for firms seeking to optimize their internationalization strategies and suggest that future research could explore the role of technological innovation and cultural differences in international growth
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Zhang Li
Role:
Advisor
Created:
2567
Modified:
2568-06-11
Issued:
2025-06-11
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
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Tang Jiaren
| Title | Contributor | Type |
|---|---|---|
| A case study of the impact of market entry strategies on international growth of Tianhua Electronics
มหาวิทยาลัยสยาม Tang Jiaren | Zhang Li | วิทยานิพนธ์/Thesis |
Zhang Li