แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Tang Bincan. The marketing strategy of trendy toys : a case study of Pop Mart. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The marketing strategy of trendy toys : a case study of Pop Mart
Name: Tang Bincan
keyword:
Independent Study
ThaSH:
Marketing
Classification :.DDC: 658.8
ThaSH:
Marketing
-- Management
ThaSH:
Toys
;
Pop Mart
ThaSH:
Internet marketing
Abstract:
In the context of growing cultural consumption and personalized demands, the trendy toy industry has rapidly expanded, with the trendy toy sales model becoming a key way to attract young consumers. This study focused on Pop Mart, a leading trendy toy brand in China, aiming to examine its marketing strategy using the 4Ps marketing theory and the STP strategy. The objectives of this study were: 1) to explore Pop Marts current marketing situation based on the 4Ps theory, and 2) To provide recommendations for Pop Marts marketing strategy using the STP approach. The research method used in this study was the documentry research method.
The results indicate Pop Marts unique product design, reasonable price, diverse sales place, innovative promotion strategies, diverse product designs, and a combined online and offline marketing network. However, challenges such as homogeneous competition and short product life cycles hinder further development. Based on the STP analysis, this study suggests that Pop Mart should focus on IP innovation, expand into international markets, and enhance consumer experience to strengthen its marketing competitiveness. The conclusion emphasizes that Pop Mart must continue to innovate its marketing models and brand positioning to achieve sustainable growth and maintain its leading position in the industry.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Role:
Advisor
Created:
2567
Modified:
2025-06-10
Issued:
2025-06-10
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.024378 วินาที
Tang Bincan
| Title | Contributor | Type |
|---|---|---|
| The marketing strategy of trendy toys : a case study of Pop Mart
มหาวิทยาลัยสยาม Tang Bincan | Jidapa Chollathanrattanapong | วิทยานิพนธ์/Thesis |
Jidapa Chollathanrattanapong