Shen Zhihua. The impact of green supply chain management on corporate competitiveness of Byhealth Co., Ltd. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The impact of green supply chain management on corporate competitiveness of Byhealth Co., Ltd
Abstract:
With the continuous development of the economy and the prevalence of environmental protection concepts, traditional supply chain management could no longer adapt to the strategic planning of enterprises pursuing environmental protection and green development, resulting in the emergence of green supply chain management. Green supply chain management considers environmental and green development factors on the basis of traditional supply chain management, adapts to market demand, and is conducive to sustainable development of enterprises. Therefore, the production and operation process of enterprises must introduce green supply chain management. This study aimed to investigate the impact of customer service, environmental performance, business processes, social responsibility on corporate competitiveness of Byhealth Co., Ltd.
Based on the theory of sustainable development, this study adopted a quantitative research method to conduct a questionnaire survey on the relationship between green supply chain management and corporate competitiveness of Byhealth Co., Ltd. A total of 200 questionnaires were distributed in this survey, and 185 valid questionnaires were collected. The final conclusion is that: customer service, environmental performance, business processes, social responsibility all have a positive affect on corporate competitiveness of Byhealth Co., Ltd.. In order to enhance corporate competitiveness, it is necessary for Byhealth Co., Ltd. to establish green supply chain management awareness and culture while strengthening supplier cooperation and management, and continuously innovating green technologies and management methods.
Siam University. Library and Information Resource Center