Abstract:
The objectives of this thesis are as follows: 1.To study the role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province, 2. To compare the role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province in the opinion of people with different gender, age, and educational level, and 3. To collect suggestions on ways to promote the role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province. The mixed research method was used in the study. The quantitative data were collected by questionnaire from 196 samples obtained by Taro Yamanes formula. The qualitative data were collected by in-depth interviews with6 key informants. The statistics used in the research were frequency distribution, percentage, mean ( ), standard deviation (S.D.), and hypothesis testing T-test, and F-test or ANOVA statistical value. The results showed that: 1. The role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province in all 4 aspects was at a high level. When considering each aspect, it was found that every aspect was at a high level. Sorted in 3-descending order from highest to lowest were as follows: the role of promoting natural resources and environment, the role of promoting social culture and security, followed by the role of promoting the physical environment, and the role of the promotion of facilities respectively. 2.The comparison resolts Personnel with different gender, age, education level and work experiences have different levels of opinions on the role of local governments in promoting tourism in Phra Pradaeng district of Samut Prakan province with significantly statistic figure at the 0.05 level. The personnel with different age and educational levels have opinions on the role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province indifferently. 3. Results from the most interviews on the guidelines for promoting the role of local government organizations in tourism promotion in Phra Pradaeng district of Samut Prakan province were on the role of promoting natural resources and the environment in the aspect of tourism made local communities more valued about the environment, followed by the role of promoting social, cultural and security in the aspect of arranging the community to attend a meeting to discuss environmental problems, the role of promoting the physical environment in the aspect that the tourist attraction is still preserved and it is a sustainable tourist destination, and the role in the promotion of facilities in the aspect of arrangement of tourist attractions with safety and sufficiency for tourists.