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Li Zongnan. The impact of digital transformation on employee job satisfaction a case study of Chongqing Changan automobile manufacturing enterprise. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The impact of digital transformation on employee job satisfaction a case study of Chongqing Changan automobile manufacturing enterprise
Name: Li Zongnan
keyword:
Independent Study
ThaSH:
่job satisfaction
Classification :.DDC: 658.314
ThaSH:
Technological innovations
ThaSH:
Vocational qualifications
Abstract:
Amid the global wave of digitalization, enterprises enhance their competitiveness through digital transformation. This study aimed to explore the impact of digital transformation on employee job satisfaction. The research objectives were: 1) To examine the impact of digital transformation on job satisfaction; 2) To examine the differences in job satisfaction by different employee groups.
This study adopted the quantitative research methodology and Maslows hierarchy of needs theory. A questionnaire survey was conducted with the target population of 10,000 employees of a manufacturing enterprise, Chongqing Changan Automobile Co., Ltd., and 406 employees as were randomly selected as the sample for empirical analysis.
The research results showed that digital resources, employee skills, top management, and technological innovation had a significant positive impact on employee job satisfaction, particularly in improving employee training and development and job performance. Meanwhile, educational background and job position significantly impacted work-life balance, while gender, age, and department of employment did not reach a significant level. The research concluded that companies should pay attention to the needs of employees with different educational backgrounds and job positions, and provide equal training and support to comprehensively enhance employee job satisfaction and overall performance.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Zhang Li
Role:
Advisor
Created:
2567
Modified:
2568-05-22
Issued:
2025-05-22
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.04109 วินาที
Li Zongnan
| Title | Contributor | Type |
|---|---|---|
| The impact of digital transformation on employee job satisfaction a case study of Chongqing Changan automobile manufacturing enterprise
มหาวิทยาลัยสยาม Li Zongnan | Zhang Li | วิทยานิพนธ์/Thesis |
Zhang Li