Abstract:
This research aimed to 1) study the utilization of colors and patterns in
Khit silk scarves, 2) design The Khit silk scarves, and 3) Study consumer satisfaction
with the design of Khit silk scarf produced by the Khit silk weaving community
enterprise group in Udon Thani province. Researchers selected five experts in silk
weaving and pattern design, along with 30 members of the Khit silk weaving group in
Naawng OA village, Nong Wua Soh district, Udon Thani province, as samples.
Researehtools used included expert opinion questionnaires and satisfaction
questionnaires, with statistical analysis including frequency, percentage, means, and
standard deviation. The findings of this study revealed that 1) the use of colors and
patterns, specifically the utilization of colors, consisted of 11 natural dyes, i.e., indigo
blue from the indigo tree, red from the lac, green from sappan leaves, pink from fang
wood, dark yellow from the cockspur thorn core, black from ebony fruit, gold from
red lotus, silver from red lotus stalks, brown from golden shower pods, and soft
yellow from pomegranate. The art pattern design consisted of 9 patterns: Kapu Um
Dao pattern, Maeng Ngod pattern, large swan pattern, Pan Maha pattern, Mak Nut
pattern, Baisri Um Dao pattern, Kab Um dao pattern, Dao Chom pattern, and Ngoan
Nguak pattern. 2) Designing Khit silk scarves was performed in 3 types, including Khit
silk scarves with Khaw Lohng pattern, Ta Phao Lohng Kao pattern, and Pikul pattern.
Specialists chose type 1 of the Khaw Lohng pattern, type II of the Ta Phao Lohng
Kao pattern, and type I of the Pikul pattern. 3) Consumer satisfaction with the design
of Khit silk scarves at Baan Nong OA, Nong Wua Soh District, Udon Thani Province,
included 3 aspects: color and pattern satisfaction with the highest level of 4.67;
design satisfaction with the highest level of 4.85; and product satisfaction with 4.82,
respectively