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Krantharat Sukanthong. The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning. Master's Degree(Business Administration). Mahidol University. Mahidol University Library and Knowledge Center. : Mahidol University, 2020.
The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
Name: Krantharat Sukanthong
LCSH:
Machine learning
Abstract:
The core of place marketing and branding is the concept of place image which can be defined as a group's or an individual's perception towards a particular place. Images represent a simplification of a large number of associations and pieces of information connected with the places. A level of place image that requires further investigation is supranational image - a level of a place image that is larger than a country. Therefore, the purpose of this research is to introduce a new method to identify the supranational image of Southeast Asia (SEA). This new method can help identify a unified supranational image of SEA, to transfer image from stronger countries to weaker ones, and to create regional thematic products and services. This research uses a combination of Google Cloud Vision AI and a topic modelling algorithm, latent Dirichlet allocation (LDA) to analyse 50,000 Flickr photos of the 10 countries and to identify the image of SEA which comprises beautiful and diverse landscape, rich tropical nature, elegant historic and religious architecture, bustling city scenes, and cultural and recreational activities.
Mahidol University. Mahidol University Library and Knowledge Center
Address:
NAKHONPATHOM
Email:
liwww@mahidol.ac.th
Name: Viriya Taecharungroj
Role:
Thesis Advisors
Name: Boonyanit Mathayomchan
Role:
Thesis Advisors
Created:
2020
Modified:
2025-04-18
Issued:
2025-04-18
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Mahidol University
©copyrights Mahidol University
RightsAccess:
ใช้เวลา
0.260136 วินาที
Krantharat Sukanthong
| Title | Contributor | Type |
|---|---|---|
| The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
มหาวิทยาลัยมหิดล Krantharat Sukanthong | Viriya Taecharungroj Boonyanit Mathayomchan | วิทยานิพนธ์/Thesis |
Viriya Taecharungroj
| Title | Creator | Type and Date Create |
|---|---|---|
| Customer satisfaction and loyalty towards restaurants in Thailand
มหาวิทยาลัยมหิดล Viriya Taecharungroj;Chompunuch Pongjit | Poranin Techanuban | วิทยานิพนธ์/Thesis |
| The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
มหาวิทยาลัยมหิดล Viriya Taecharungroj;Boonyanit Mathayomchan | Krantharat Sukanthong | วิทยานิพนธ์/Thesis |
| An analysis of Tripadvisor shopping mall reviews in Thailand
มหาวิทยาลัยมหิดล Viriya Taecharungroj;Boonyanit Mathayomchan | Adamas Suwanprasit | วิทยานิพนธ์/Thesis |
| Factor affecting the internal auditors\' readiness for digital transformation
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มหาวิทยาลัยมหิดล Viriya Taecharungroj;Dopping, Jesper | Nutnicha Keerakiatwong | วิทยานิพนธ์/Thesis |
Boonyanit Mathayomchan
| Title | Creator | Type and Date Create |
|---|---|---|
| The image of Southeast Asia : identifying a supranational image of Southeast Asia using machine learning
มหาวิทยาลัยมหิดล Viriya Taecharungroj;Boonyanit Mathayomchan | Krantharat Sukanthong | วิทยานิพนธ์/Thesis |
| An analysis of Tripadvisor shopping mall reviews in Thailand
มหาวิทยาลัยมหิดล Viriya Taecharungroj;Boonyanit Mathayomchan | Adamas Suwanprasit | วิทยานิพนธ์/Thesis |