Enhancing customer experiences in ecotourism scuba diving on Koh Tao

Name: Krisanapat Tanpichai

keyword: Scuba diving

; Ecotourism

; Customer experience

; Service design

Abstract: This thesis investigates how to create and expand customer experiences for ecotourism scuba diving in Koh Tao, Thailand, to help mitigate the impacts of climate change whilst enhancing user experience and destination desirability. It is proposed that Koh Tao, which is internationally renowned for its scuba diving marine environment, serves as an ideal case study to enhance service design for environmentally conscious diving experiences. Amidst the growing concerns of rising ocean temperatures, coral bleaching, and potentially diminishing local livelihoods, this study investigates how ecotourism scuba diving can foster resilience and contribute to local sustainability whilst creating memorable customer experiences. Knowledge and insights gained from critical literature review, qualitative interviews, and quantitative research, plus insights from diving businesses and tourists, informed the development of a scuba diving business model grounded in ecotourism principles in this work. It is intended that this can act as a blueprint for service design that balances tourist satisfaction with environmental stewardship for businesses on the island whilst also serving as a model for similar destinations globally.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Jamieson, Isaac Adam

Role: advisor

Created: 2025

Modified: 2568-05-08

Issued: 2025-04-06

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2024.27

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Design, Business and Technology Management

Grantor: Thammasat University

©copyrights Thammasat University

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	Krisanapat.pdf	4.55 MB

ใช้เวลา

0.02281 วินาที