Zhai Jing. Impact of SME corporate culture development on organizational belonging of Guiyang generation z employees. Master's Degree(Management). North Bangkok University. : North Bangkok University, 2023.
Impact of SME corporate culture development on organizational belonging of Guiyang generation z employees
Abstract:
Global competition would not be a competition of comprehensive national strength
but also a competition of talent innovation efficiency and the environment for talents played
for their roles. The rise of the "mass entrepreneurship and innovation" trend drove more and
more people with lofty ideals to innovate and start businesses. SMEs became the primary
economic engine in the business market. As Generation Z continued to enter the workplace
with new challenges, thus human resource management would need to work on corporate
culture development for the need of young employees. Future market competition would
focus not just on the business itself but also recruiting excellent talents. The purpose of this
study was to explore the difference in organizational belonging of the SME corporate culture
development of different control variables (gender, education, year after graduation, no of
job, working experience, working level, and income) for Guiyang Generation Z employees;
to examine the influencing mechanism of SME development on organizational belonging
based on the corporate culture of material, spirit, institution, and behavior, and; to make
feasible suggestions on SME corporate culture development strategies for improving the
organizational. Four hundred and one completed questionnaires of Guiyang Generation Z
were collected through the online survey platforms by random sampling in February 2023.
The results showed the importance of corporate culture impacting the organizational
belonging of Generation Z. Other intermediate variables, such as cultures of materials,
spirits, institutions, and behaviors, were tested and showed significant impacts, respectively.