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Siraprapa Prorananun. The impact of service quality on customer s satisfaction and consumer purchasing decisions of condominium in Bangkok. Master's Degree(Business Innovation). มหาวิทยาลัยธรรมศาสตร์. หอสมุดแห่งมหาวิทยาลัยธรรมศาสตร์. : Thammasat University, 2024.
The impact of service quality on customer s satisfaction and consumer purchasing decisions of condominium in Bangkok
Name: Siraprapa Prorananun
keyword:
Service quality
Abstract:
This study investigated how service quality affects customer satisfaction and consumer purchasing decisions of condominium in Bangkok. It used quantitative analysis of data from 400 samples who have either bought or participated in the purchase of condominium in Bangkok. The analysis showed that most respondents were women, single, aged 30-44, with bachelor's degrees. Over half were employed, earning 80,001-100,000 baht monthly. Most preferred living with a maximum of 2 people, and South Bangkok was the most popular location. Condominiums of 31-35 square meters priced under 4 million baht were most desired. Overall, the respondents were delighted with the service quality provided by their developers. Testing showed that, except for tangibles, all service aspects had a statistically significant positive impact on customer satisfaction. The strongest influences were reliability, assurance, and responsiveness. The result of this study shows that better overall service quality leads to higher customer satisfaction. Importantly, customers who satisfied with their developer were more likely to purchase a condominium.
มหาวิทยาลัยธรรมศาสตร์. หอสมุดแห่งมหาวิทยาลัยธรรมศาสตร์
Address:
กรุงเทพมหานคร
Email:
preserv@tu.ac.th
Name: Pawinee Iamtrakul
Role:
advisor
Created:
2024
Modified:
2567-10-10
Issued:
2024-10-10
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Innovation
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.01878 วินาที
Siraprapa Prorananun
| Title | Contributor | Type |
|---|---|---|
| The impact of service quality on customer s satisfaction and consumer purchasing decisions of condominium in Bangkok
มหาวิทยาลัยธรรมศาสตร์ Siraprapa Prorananun | Pawinee Iamtrakul | วิทยานิพนธ์/Thesis |
Pawinee Iamtrakul
| Title | Creator | Type and Date Create |
|---|---|---|
| Traffic safety as a social construct: exploring the interdependencies of policy, law enactment and individual behavior for developing a sustainable and safer traffic environment in Chiang Mai, Thailand
มหาวิทยาลัยเชียงใหม่ Pawinee Iamtrakul;Shirley Worland;Ta Wei Chu | Praween Van Rysselberge | วิทยานิพนธ์/Thesis |
| The impact of service quality on customer s satisfaction and consumer purchasing decisions of condominium in Bangkok
มหาวิทยาลัยธรรมศาสตร์ Pawinee Iamtrakul | Siraprapa Prorananun | วิทยานิพนธ์/Thesis |