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Yingtao Chen. Research on the Change of Marketing Strategy of Airbnb China Based on the New Double Cycle Pattern Strategy. Master's Degree(Business Administration). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2021.
Research on the Change of Marketing Strategy of Airbnb China Based on the New Double Cycle Pattern Strategy
基于 双循环 新格局的爱彼迎中国 (Airbnb China) 营销战略变革研究
Name: Yingtao Chen
ThaSH:
Airbnb China
Abstract:
基于国家做大做强经济内循环、做优做精国际循环的双循环新格局战略
的大环境,探索将其用于爱彼迎中国 (Airbnb China) 营销战略变革和发展的路
径与方法。本文依托CNKI数据库,选用国内学者近8年发表的CSSCI相关文
献,运用文献计量分析法进行梳理分析。利用4Ps营销组合理论等现代营销理论,
从产品策略、价格策略、渠道策略和分销略一一进行分析与确定。基于爱彼迎
国(Airbnb China)的现状,通过市场营销战略的制定为爱彼迎中国
China)在双循环新格局战略下的变革与发展寻找路径与方法。为其在中国
市场的长远发展提供新的思路,同时也为双循环新格局战略下的中国共享住
宿行业的变革与发展提供营销战略层面的新思路。
Abstract:
Based on the environment of the "double cycle" new pattern strategy of the "double cycle" of the country's bigger and stronger economy and the international cycle of excellence, explore the path and method of changing and developing its marketing strategy for Airbnb China. Relying on CNKI database, this paper selects the CSSCI-related literature published by domestic scholars in the past 8 years, and uses the method of literature measurement and analysis to comb and analyze. Using modern marketing theory such as 4Ps marketing combination theory, this method is analyzed and determined from product strategy, price strategy, channel strategy and distribution strategy. Based on the current situation of Airbnb China, through the development of marketing strategy for Airbnb China in the "double cycle" of the new pattern of change and development to find a path and approach. It provides new ideas for the long-term development of china's market, and also provides new ideas at the marketing strategy level for the transformation and development of China's shared accommodation industry under the strategy of "double cycle" new pattern.
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Wei Meng
Role:
Principal Supervisor
Modified:
2567-09-23
Created:
2021
Issued:
2024-09-20
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration (MBA)
Level: Master's Degree
Descipline: Business Administration
Grantor: Dhurakij Pundit University
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Yingtao Chen
| Title | Contributor | Type |
|---|---|---|
| Research on the Change of Marketing Strategy of Airbnb China Based on the New Double Cycle Pattern Strategy
มหาวิทยาลัยธุรกิจบัณฑิตย์ Yingtao Chen | Wei Meng | วิทยานิพนธ์/Thesis |
Wei Meng