The resilience of community-based tourism management during the DOVID-19 pandemic A case study of Doi Mae Salong in Chiang Rai province

Name: Ploypim Mamuen

keyword: Resilience

MeSH: COVID-19 Pandemic, 2020-

Classification :.DDC: e-Theses

; Institutional Change

MeSH: Community-based tourism

MeSH: Travel -- Management

LCSH: COVID-19 Pandemic, 2020-

LCSH: Community-based tourism

LCSH: Travel -- Management

Abstract: This study focuses on the case of Doi Mae Salong, to analyze the situation and community-based tourism management during the COVID-19 pandemic. Identifying the impact of the COVID-19 pandemic and adaptability to propose problems, threats, and recommendations for the resilience of community-based tourism management for the new normal in Chiang Rai. This research employs a qualitative approach, utilizing document analysis and in-depth interviews with stakeholders to assess the impact of COVID-19 and explore adaptation strategies employed by the community. Findings reveal a stark decline in tourist arrivals, resulting in income reductions and operational constraints for local enterprises, particularly in the hospitality and agricultural sectors. To mitigate these challenges, the community has diversified its agricultural activities and implemented strict health protocols, and the hotel industry has also explored alternative income streams, such as online sales of local products. This study recommends adopting the Federal Energy Management Program’s institutional change process model to address these issues and enhance community resilience. This framework emphasizes a continuous change approach, encompassing situational analysis, stakeholder engagement, strategic planning, implementation, and monitoring. By integrating proactive measures and fostering collaboration among stakeholders, Doi Mae Salong can fortify its resilience against future disruptions, ensuring the sustainability of its community-based tourism industry.

Mae Fah Luang University. Learning Resources and Educational Media Centre

Address: CHIANG RAI

Email: library@mfu.ac.th

Name: Thanikul Chantra

Role: Advisor

Created: 2023

Modified: 2024-08-03

Issued: 2024-08-03

CallNumber: e-Theses

eng

Spatial: Chiang Rai Doi Mae Salong 309900

DegreeName: Master of Arts

Level: Master's Degree

Descipline: International Development

Grantor: Mae Fah Luang University

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