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Chonthicha Kuldilok. The impact of social and environmental factors on cryptocurrency investment behavior among Gen Z in Thailand. Master's Degree(Digital Policy and Management). Thammasat University. Thammasat University Library. : Thammasat University, 2023.
The impact of social and environmental factors on cryptocurrency investment behavior among Gen Z in Thailand
Name: Chonthicha Kuldilok
keyword:
Cryptocurrency
Abstract:
Cryptocurrency has sparked the interest of Generation Z in Thailand, prompting an exploration into the factors driving their investment decisions. This study employs a mixed-methods approach, combining quantitative analysis and qualitative insights from Crypto Experts, to unveil the complexities of cryptocurrency investments among Gen-Z. Quantitative findings highlight the significance of financial knowledge and risk-taking in influencing investment choices. The Fear of Missing Out (FOMO) emerges as a powerful motivator for this cohort. Qualitative interviews with Crypto Experts reinforce the importance of knowledge and reveal the subtle influence of influencers and peer pressure. This research has implications for stakeholders, emphasizing the need for accessible cryptocurrency education, emotional intelligence tools, and transparent regulatory guidelines. As cryptocurrency evolves, support for informed and responsible investments among Gen-Z becomes paramount
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Manit Saitismitpong
Role:
advisor
Created:
2023
Modified:
2024-08-01
Issued:
2024-08-01
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Science
Level: Master's Degree
Descipline: Digital Policy and Management
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.025823 วินาที
Chonthicha Kuldilok
| Title | Contributor | Type |
|---|---|---|
| The impact of social and environmental factors on cryptocurrency investment behavior among Gen Z in Thailand
มหาวิทยาลัยธรรมศาสตร์ Chonthicha Kuldilok | Manit Saitismitpong | วิทยานิพนธ์/Thesis |
Manit Saitismitpong
| Title | Creator | Type and Date Create |
|---|---|---|
| Leveraging network effect product by using existing products: a case study of a technology firm
มหาวิทยาลัยธรรมศาสตร์ Manit Saitismitpong | Chananan Nuritanon | วิทยานิพนธ์/Thesis |
| The corporate governance and blockchain : how blockchain technology can improve corporate governance in Thai listed companies
มหาวิทยาลัยธรรมศาสตร์ Manit Saitismitpong | Paveenasuda Sriphaya | วิทยานิพนธ์/Thesis |
| The impact of social and environmental factors on cryptocurrency investment behavior among Gen Z in Thailand
มหาวิทยาลัยธรรมศาสตร์ Manit Saitismitpong | Chonthicha Kuldilok | วิทยานิพนธ์/Thesis |