Wenshuang Wan. The Influence Mechanism of Social Network on the Sense of Work Meaning of New Generation Employees. Doctoral Degree(Business Administration). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2022.
The Influence Mechanism of Social Network on the Sense of Work Meaning of New Generation Employees
Abstract:
The traditional incentive methods of performance have proven ineffective in motivating the new generation of employees. Instead, the sense of meaning in work has emerged as a crucial factor driving the productivity of this group. Currently, the sense of meaning in work among the new generation of employees has become a significant topic in the field of organizational behavior. Simultaneously, the prolific research achievements in the domain of social networks have confirmed that the characteristics of social networks and individuals' positions within them not only influence their perceptions and behaviors but also impact their attitudes, choices, and even their entire lives. Each person has the potential to influence more individuals through their social network connections. In essence, the structure and positioning within the human network determine one's social circle, perspectives, and decision-making. Given these real-world issues, I have chosen this topic for research, driven by my interest and contemplation.
Social network theory regards social networks as a structure of relationships among people, where attributes, relationships, and structures are three crucial concepts. Attributes refer to the characteristics and features of nodes, while relationships represent the connections between nodes. These nodes could be individuals, groups, or organizations. The new generation of employees live within social networks, mutually influencing one another through interactions. Based on this understanding of the role of social networks, this study focuses on three primary elements: actors, relationships, and networks, drawing upon social network theory. Additionally, the study examines the role of social network structure and relationships in shaping the sense of meaning in work among the new generation of employees. This aims to address the question of how social networks influence the sense of meaning in work in this specific group. The study employs the self-determination theory as the foundation to construct a model following the "stimulus-transform-response" basic pattern. It attempts to explain whether there is a causal relationship between the social networks of the new generation of employees and their sense of meaning in work. If such a relationship exists, does it have a positive or negative impact? Furthermore, the study explores the underlying mechanisms through which this influence occurs. Therefore, professional identity and social identity are introduced as mediating factors, and social network centrality as a moderating factor, to construct a moderated mediation model and delve into the mechanisms at play.
The study focuses on the new generation of employees, encompassing current issues related to this group. It selects appropriate theoretical frameworks and considers social networks, professional identity, social identity, and the sense of meaning in work as the main constructs. The study endeavors to explore the latent connections and influence mechanisms among these constructs. To ensure a rigorous and scientific approach, the study combines theoretical research with empirical research. It adheres to the principle of integrating normative and empirical research, employing both quantitative and qualitative methods while maintaining a balance between theoretical and practical application. The research process consists of several steps: Firstly, a systematic review and summary of the theoretical basis and relevant literature are conducted to establish a comprehensive theoretical model. Second, based on literature analysis and in-depth interviews, a theoretical model is proposed. Third, the study identifies relevant scales, modifies and conducts research through interviews. The validity and reliability of the measurement scales for social networks, organizational identity, social identity, and the sense of meaning in work are tested through pre-survey assessments. This process leads to the formulation of questionnaire items for the formal investigation. Fourth, various software tools are utilized for social network analysis, factor analysis, structural equation analysis, model fitting, and empirical testing of hypothesis relationships between variables. Fifth, the research findings are discussed, and based on theoretical and empirical findings, suggestions and recommendations are provided for organizational managers regarding relevant management activities. Additionally, the study highlights any shortcomings and outlines future research prospects.
Dhurakij Pundit University. Learning Center and Library.