Abstract:
The objectives of this research were 1) to study the principles of good excise tax in the collection of indigenous tobacco of the Phayao Area Excise Office and 2) to investigate the guidelines for increasing the efficiency of tax collection of indigenous varieties of tobacco of Phayao Area Excise Office. This is qualitative research. The key informants were 20 people s, divided into two groups consisting of Group 1 which was 10 officers involved in the collection of indigenous tobacco tax of the Phayao Area Excise Office and Group 2 consisting of 10 indigenous tobacco industry enterprises in responsibility of the Phayao Area Excise Office. They were chosen based on their knowledge, understanding, relevance and were able to supply information on the issues to be studied as well. The tool used was semi-structured interviews and content analysis. Findings showed that most key informants in group 1 aged between 41-50 years had the most work experience of 1-5 years while Group 2, mostly aged between 51-60 years, had a maximum opening period of 3-6 years for their business. Findings according to objective 1) in the good excise tax principles in the collection of indigenous tobacco of the Phayao Area Excise Office, key informants agreed on 8 aspects of good excise tax principles: fairness, efficiency, courtesy of tax storage affecting behavioral impact, resilience, conformity with government policy, transparency, and willingness. Regarding findings according to objective 2), guidelines for increasing the efficiency of taxation of indigenous tobacco varieties included: 1) public relations to create a positive attitude and advise tobacco industry enterprises on various types of taxation and the exercise of their right to pay current taxes; 2) regularly monitoring planned tax payments of tobacco industry enterprises; 3) preventing and suppressing of tax evading tobacco smugglers; 4) disclosing information and listening to opinions/complaints from tobacco industry enterprises; 5) applying new technologies to work operations and 6) providing tax collection services to all groups of tobacco industry enterprises equally.