Abstract:
The objectives of this research were to: 1) study current situations of work performance development of general accounting firms and certified accounting practice in Thailand, 2) study factors affecting development of competencies of Thai accounting firms for being certified accounting practice in Thailand, 3) create a model developing competencies of general accounting firms to be a certified accounting practice in Thailand. This study was qualitative research using Delphi technique reached consensus by 17 experts. Moreover, open-ended interview was used as the instruments in the first round in order to develop into closed-ended questionnaire which index of objective congruence was examined by 3 experts in the second and third round. The descriptive statistics used were percentage, mean, median, mode, ranking, and interquartile range; subsequently, consistency of results was considered at the higher level for finding consistency. The obtained data will be used to create a model developing competencies of general accounting firms to be a certified accounting practice in Thailand. Additionally, in-depth interview was also used with an expert for investigating the accuracy of the model. The data revealed that: 1) the model developing competencies of general accounting firms and certified accounting practice were not significantly different since the enforcement of financial reporting the Standard of Federation of Accounting Professions and Department of Business Development. Due to considering work achievement, methods and formular for working were different at the pratical level
including the clarification of operation of each department; 2) factors affecting development of competencies of general accounting firms for being certified accounting practice consisted of external factors which were: changes of technology and innovation, changes of financial reporting stardards, changes of laws and taxation, competitive conditions, customer needs; while internal factors were adaptability of
accounting firms, operating model, strategic management efficiency, marketing focus, service quality, efficiency of technology and ccounting information system, and environment in workplace. Subsequently, the result will develop the model developing competencies of general accounting firms for being certified accounting practice; also develop competitive advantages in picture 5.2.