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Gumporn Supasettaysa . Customer journey, customer experience, and customer satisfaction in the servicescape of the Bangkok Aesthetics clinics. (). Rajamangala University of Technology Phra Nakhon. Office of Academic Resources and Information Technology. : , 2023.
Customer journey, customer experience, and customer satisfaction in the servicescape of the Bangkok Aesthetics clinics
Name: Gumporn Supasettaysa
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of business administration
Email :
gumporn.s@rmutp.ac.th
keyword:
Customer experience
ThaSH:
User satisfaction
Classification :.DDC: 658.834
ThaSH:
Bangkok Aesthetics clinics
Abstract:
The COVID-19 pandemic has significantly impacted the healthcare industry in Bangkok, particularly in medical and beauty clinics. To succeed in this highly competitive market, clinics
need to understand and meet the changing needs of their customers. This study aims to explore the experiences of patients seeking medical care at clinics in Bangkok during the
pandemic and the marketing strategies employed by medical clinics to target different types of customers. Through a qualitative research design, data will be collected through in-depth
interviews with patients and clinic staff and observation of clinic operations. The study will also review relevant literature on healthcare services, marketing strategies, and patient experience. The findings will contribute to developing effective marketing strategies for medical and beauty clinics in Bangkok and inform future research in this field. Specifically, this study will answer the following research questions: What are patients' experiences seeking medical care at aesthetic clinics in Bangkok during the COVID-19 pandemic? How do aesthetic clinics in Bangkok market their services to different types of customers, and what strategies have been most effective?"
Rajamangala University of Technology Phra Nakhon. Office of Academic Resources and Information Technology
Address:
BANGKOK
Email:
arit@rmutp.ac.th
Role:
Funding agency
Email :
arit@rmutp.ac.th
Created:
2023
Modified:
2025-05-17
Issued:
2567-04-04
งานวิจัย/Research report
application/pdf
658.834 G974C
tha
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Gumporn Supasettaysa
| Title | Contributor | Type |
|---|---|---|
| Customer journey, customer experience, and customer satisfaction in the servicescape of the Bangkok Aesthetics clinics
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Gumporn Supasettaysa | Rajamangala University of Technology Phra Nakhon | งานวิจัย/Research report |
Rajamangala University of Technology Phra Nakhon
| Title | Creator | Type and Date Create |
|---|---|---|
| Customer journey, customer experience, and customer satisfaction in the servicescape of the Bangkok Aesthetics clinics
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Rajamangala University of Technology Phra Nakhon | Gumporn Supasettaysa | งานวิจัย/Research report |
| Customer experience managementv lue and satisfaction of customer through government service s application program
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Rajamangala University of Technology Phra Nakhon | Thanaphon Ratchatakulpat Sirikarn Tirasuwanvasee Holger Kieckbusch | งานวิจัย/Research report |