Research on the operation mode of Xi'an YR Agricultural Products Company

西安市YR 农产品公司运营模式研究

Name: Yijie Chen

LCSH: Agricultural Products

LCSH: Agriculture -- Research

LCSH: Operations management

Abstract: Taking Xi'an YR agricultural products company as the research object, based on the existing economics, management theory and research results at home and abroad, combined with the field research results of Xi'an YR agricultural products company, this paper studied the operation mode of the agricultural products company. Firstly, using the literature research method and referring to the latest theoretical research results of economics and management, this paper compared and analyzed the operation modes of agricultural products companies at home and abroad. Secondly, on the basis of finding out the basic situation and operation status of Xi'an YR agricultural products company, this paper analyzed and summarized the problems existing in the operation of the company. At the same time, SWOT analysis and analysis of the company's internal and external operating environment were used to provide the basis for the formulation of the company's business model optimization plan. Finally, it put forward the optimized overall operation mode of the company, planned to adopt the organizational operation mode of "enterprise + professional cooperatives + farmers", and put forward specific improvement plans and optimization strategies for the company's online (e-commerce) operation mode, logistics operation mode, service operation mode and profit mode. In order to ensure the smooth implementation of the new operation mode, some specific safeguard measures were also proposed. The optimized operation mode improves the market competitiveness of the company and lays a solid foundation for the enterprise to give full play to its own advantages and improve its operation and management level. The research results of this paper could provide reference for the sustainable development of enterprises. The case study also enriches the relevant theoretical research and practical application of modern economics, management and marketing, and enhances the overall market competitiveness of China's agriculture

Abstract: 本文以西安市YR 农产品公司为研究对象，在现有的经济学、管理学理论 和国内外研究成果基础上，结合西安市YR 农产品公司的实地调研结果，对农 产品公司的运营模式进行研究。 首先，采用文献研究法，参考最新经济学、管理学相关理论研究成果，比 较分析国内外农产品公司的运营模式。其次，在摸清西安市YR 农产品公司的 基本情况和运营现状的基础上，分析总结公司在运营上存在的问题。同时，采 用SWOT 分析法和对公司所处的内外部运营环境进行分析，为公司的经营模式 优化方案的制定提供依据。最后，提出优化后的公司总体运营模式，拟采用 “企业+专业合作社+农户”的组织运营模式，并对公司的线上（电商）运营模 式、物流运营模式、服务运营模式、盈利模式等提出了具体的改进方案和优化 策略。为了确保新运营模式顺利执行，还提出了一些具体的保障措施。 优化后的运营模式提高了公司的市场竞争力，为企业发挥自身优势、提升 运营管理水平打下了坚实的基础。本文研究成果可以为企业的可持续发展提供 参考，个案研究也丰富了现代经济学、管理学和营销学的相关理论研究和实践 应用，增强了中国农业的整体市场竞争

Rangsit University. Rangsit University Library

Address: Pathum Thani

Email: rattanapornn@rsu.ac.th

Name: Jin Maozhu

Role: Advisor

Created: 2022

Modified: 2567-03-07

Issued: 2024-03-07

วิทยานิพนธ์/Thesis

application/pdf

chi

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Administration

Grantor: Rangsit University

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