The impact of transformation leadership, technological competence, and digital resiliency on Thailand SMEs firm performance during the pandemic outbreak of COVID-19

Name: Unchalee Thoopkerd

LCSH: Transformational leadership

Classification :.DDC: 658.022

LCSH: Technological innovations

LCSH: Small business -- Thailand

LCSH: Small business -- Technological innovations

Abstract: Small and Medium Enterprises (SMEs) play a vital role in Thailand’s economy. In 2019, the SMEs generated more than 14 million jobs and significantly contributed 42% of the country’s GDP. The Securities and Exchange Commission forecasted that the Thai SMEs would account for 6 0 % of the GDP growth in 2021. However, the unexpected global pandemic has gravely wounded the world economy and caused a sudden business shutdown, particularly the SMEs that failed to innovate or digitize their businesses. According to Cisco’s 2020 Asia Pacific SMB Digital Maturity Study, over 80% of SMEs owners believe that digitalizing their companies will help them become more resilient and adaptable to market change or future crises. Considering this fact and figure, the purpose of this study is to contribute knowledge for an overall understanding of the antecedents and effect of Thailand SMEs business firm performance, and to investigate the impact of transformation leadership, technological competence, and digital resiliency which include top three technologies (Collaboration, CyberSecurity, and Cloud-managed technology) on SMEs firm performance. In particular, this study aims to identify how SMEs in Thailand can overcome critical challenges and accelerate success by using digital technology to enhance their business resilience and increase even a higher degree of business performance and success. A quantitative research method applied, Structure Equation Modelling (SEM), the statistics of data analysis were descriptive statistic, reliability and validity using CFA were adopted in this study. Total 588 respondents came from manager positioning and above. The practical implication for SMEs management, transformation leadership, technological competence combined with core digital technology that is extremely necessary and a priority to bring in to digitize the business, especially while we are in a crisis & pandemic globe condition to improve Thailand SMEs business firm performance

University of the Thai Chamber of Commerce. Central Library

Address: BANGKOK

Email: library@utcc.ac.th

Name: Akachai Apisakkul

Role: advisor

Created: 2022

Modified: 2023-10-24

Issued: 2023-10-24

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Doctor of Business Administration

Level: Doctoral Degree

Descipline: Business Administration

Grantor: University of the Thai Chamber of Commerce

©copyrights University of the Thai Chamber of Commerce

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