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Yujing Zheng. Bring beverage culture for modern urban lifestyle. Master's Degree(Design). Rangsit University Library. : Rangsit University, 2022.
Bring beverage culture for modern urban lifestyle
Name: Yujing Zheng
LCSH:
Tea in art
Abstract:
Tea culture is an important part of traditional Chinese values. With the
development of the market economy, the fast-paced lifestyle of modern people, novel
things, and information have exerted a continuous impact on peoples thoughts and
influenced their lifestyle. In recent years, in order to adapt to the consumer market,
new types of tea beverages have gradually been developed, while the influence of
traditional tea has gradually been weakened. This paper mainly takes Puer tea as the
research subject to explore the current reasons affecting the development of the
traditional tea culture. Through the project study, it is expected to find the ways to
encourage people to develop an interest in traditional tea, help people to experience
the flavor of a cup of tea through the right way, and make people slow down their pace
of life to experience the pleasure of drinking tea.
This paper also explores the feasibility of applying the visual culture of ethnic
minorities in Pu'er tea producing areas to traditional Pu'er tea packaging. Tea products
that incorporate the cultural creativity of ethnic minorities also have a positive impact
on the sustainability of the local traditional tea culture and increase consumers'
awareness of the tea culture. Allowing the traditional tea culture to gain new
developments would require continuous innovation of products that would meet
modern esthetics and pay attention to the user experience. Thus, the sustainable
development of traditional tea culture also requires more exploration
Rangsit University Library
Address:
Pathumthani
Email:
library@rsu.ac.th
Name: Pakorn Prohmvitak
Role:
Adviser
Created:
2022
Modified:
2023-10-07
Issued:
2023-10-07
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Fine Arts
Level: Master's Degree
Descipline: Design
Grantor: Rangsit University
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ใช้เวลา
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Yujing Zheng
| Title | Contributor | Type |
|---|---|---|
| Bring beverage culture for modern urban lifestyle
มหาวิทยาลัยรังสิต Yujing Zheng | Pakorn Prohmvitak | วิทยานิพนธ์/Thesis |
Pakorn Prohmvitak