DailyBite cloud kitchen business model in Phnom Penh, Cambodia

Name: Srong, Valivan

keyword: Healthy traditional Khmer cuisine

; COVID-19 pandemic

; DailyBite

Abstract: The food industry is currently growing in Cambodia with a market size estimated at $52 million in 2020 (IndustryARC, 2022). The Cambodian food service market is projected to register a CAGR of 14.5% during the forecast period 2022-2027 (MordorIntelligence, 2022). Nowadays people are more inclined towards healthier behaviors because of the pandemic (Pu et al., 2020), and healthy food restaurants are coming up with meal plans that help customer eats healthier. These restaurants came up with different meal plan menus for customers, along with healthy drinks to meet the customers’ demand. Because of this people are more aware of what they’re eating (Businesswire, 2020).People are relying more and more on online deliveries, fueling the growth of healthy food and organic food in the food service market, and third-party food delivery application (MordorIntelligence, 2022). Given this opportunity, the business plan will summarize the establishment of DailyBite cloud kitchen in Phnom Penh, Cambodia. This business plan will provide an overview of the Marketing Plan, Operation, and Financial projections for this healthy food restaurant. The founder will invest 70,000 USD into the business to meet working capital costs and the cost of operation

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2022

Modified: 2023-07-20

Issued: 2023-07-20

DOI: 10.14457/TU.the.2022.225

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

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