Abstract:
Childbirth preparation information seeking behavior is an important factor influencing self care ability childbirth preparation. This study aimed to explore factors predicting childbirth preparation information seeking behavior among pregnant women. Samples were 143 pregnant women who received antenatal care at Queen Savang Vadhana Memorial hospital. Data were collected by self report questionnaires including personal information, childbirth attitudes, perceived benefits vaginal birth, subjective norms, health data source characteristics, selfefficacy, and childbirth preparation information seeking behavior. Reliabilities of questionnaires were .84, .92, .96, .94, .80 and .85 respectively. Descriptive statistics and multiple regression were used to analyze data. The result found average score of childbirth preparation information seeking behavior was 28.11 (SD = 6.19) The significant predicting factors were childbirth preparation information seeking behavior included health source characteristics (β = .311, p< .01) and health information self-efficacy (β = .277, p< .01). The percentage of total variance explained by these factors among primiparous women was 29.9 (R2 = .299, F (2, 140) = 29.82, p < .001) Finding suggested that midwives and other health care providers should develop health resources on childbirth preparation that focus on ability to access information data, reliability, and communication channels. In addition, health information self-efficacy should be promoted for pregnant women.