A reflection of motivations and lifestyles via Tiktok (Douyin) and Instagram story: a content analysis and comparative study of Thai and Chinese gen Z users

Name: Ying, Xian

LCSH: Online social networks -- China

LCSH: Online social networks -- Thailand

LCSH: Social media -- China

LCSH: Social media -- Thailand

LCSH: Generation Z -- China

LCSH: Generation Z -- Thailand

Abstract: This research aims to explore the motivations and examine the lifestyles that reflected from short videos. The target population of the research is 400 most liked TikTok (Douyin) videos and 400 most latest Instagram Stories. The total 800 videos was selected from 100 Thai and 100 Chinese Gen Z who were born between 1996 and 2005. This research used quantitative content analysis, and storytelling elements including visuals, sound, character, scenes, and plot to deal with short videos, so as to investigate the hot and high frequency content types, and the Gen Z’s motivations and lifestyles. The findings show that the 100 Chinese Gen Z cared more about own face, aimed to show pretty image by makeup and filter on Douyin and Instagram Story, while the 100 Thai Gen less cared about makeup and editing short videos, mainly shared real image and true life.

Bangkok University. Library and Learning Space

Address: BANGKOK

Email: library@bu.ac.th

Name: Rosechongporn Komolsevin

Role: Advisor of thesis

Name: Pacharaporn Kesaprakorn

Role: Advisor of thesis

Created: 2020

Modified: 2023-07-01

Issued: 2023-07-01

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: Communication Arts

Grantor: Bangkok University

©copyrights Bangkok University

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	xian.ying.pdf	22.44 MB	26	2026-01-21 11:58:39

ใช้เวลา

0.028713 วินาที