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Jiaohui Shi Jiaohui. Chinese online consumer towards thai designer brand lady cloths. Master's Degree(Business Administration). Kasetsart University. Office of the University Library. : Kasetsart University, 2017.
Chinese online consumer towards thai designer brand lady cloths
Name: Jiaohui Shi Jiaohui
LCSH:
Kasetsart University
-- Theses. M.B.A. 2017
Classification :.LCCS: HD9940.T352
LCSH:
Women's clothing industry
-- Thailand
LCSH:
Clothing trade
-- Thailand
LCSH:
Consumer behavior
LCSH:
Teleshopping
Abstract:
The objectives of this research were 1) to analyze Chinese online consumer buying decision towards Thai design brand lady clothes 2) to analyze Chinese online consumer behavior towards Thai designer brand lady clothes 3) to analyze different demographic factors affecting online consumer buying decision towards Thai designer brand clothes 4) to analyze relationship between demographic and Chinese online consumer behavior towards Thai designer brand clothes. The sample groups were customers who had experience of online shopping age over 20 years old that has ability of certain buying power. The income level of respondents was not less than 3,000 yuan per/month. The sample size consisted of 385 people and the questionnaires launched during 18 to 29 May 2016. The data were analyzed by using SPSS program based on the method of frequency, percentage, means, t-test, one-way ANOVA (F-test) and chi-square test and explain respondents characteristic, marketing factors and customer behavior, thus test the hypothesis. The results represent that respondents demographic characteristics had significant on difference in levels of affecting on Chinese online consumer buying decision towards marketing factor. Among them, demographic factors expect the level of education have an impact on product of marketing factors. Based on the analyst of this study, the manager can design the different package image according to different customer group target to satisfy customers need. In addition to, Manager of Thai Ladies Clothes brand also can focus on the package and build up the brand status to gain more customer market.
Kasetsart University. Office of the University Library
Address:
Bangkok
Email:
tdckulib@ku.ac.th
Name: Chuenjit Changchenkit
Role:
Thesis Advisor
Name: Thirarut Worapishet
Role:
Thesis Co-Advisor
Created:
2017
Modified:
2023-06-19
Issued:
2023-06-19
วิทยานิพนธ์/Thesis
application/pdf
URL: https://kasetsart.idm.oclc.org/login?url=https://www.lib.ku.ac.th/KUthesis/2560/jiaohui-shi-all.pdf
CallNumber:
HD9940.T352.J53
eng
Spatial:
Thailand
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Kasetsart University
©copyrights Kasetsart University
RightsAccess:
ใช้เวลา
0.04299 วินาที
Jiaohui Shi Jiaohui
| Title | Contributor | Type |
|---|---|---|
| Chinese online consumer towards thai designer brand lady cloths
มหาวิทยาลัยเกษตรศาสตร์ Jiaohui Shi Jiaohui | Chuenjit Changchenkit Thirarut Worapishet | วิทยานิพนธ์/Thesis |
Chuenjit Changchenkit
| Title | Creator | Type and Date Create |
|---|---|---|
| Brand value, promotional activities, customer relationship management factors on : implication on Matress shops in Songkhla province
มหาวิทยาลัยเกษตรศาสตร์ Nirundon Tapachai ;Chuenjit Changchenkit ;Nuttapon Punpugdee | Kanokrat Chaitada | วิทยานิพนธ์/Thesis |
| Chinese online consumer towards thai designer brand lady cloths
มหาวิทยาลัยเกษตรศาสตร์ Chuenjit Changchenkit ;Thirarut Worapishet | Jiaohui Shi Jiaohui | วิทยานิพนธ์/Thesis |
Thirarut Worapishet