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Maisak, Rattanavalee. The influencing of cultural intelligence on service provider performance and service quality in hypermarket. (). Rajamangala University of Technology Phra Nakhon. Office of Resource and Information Technology. : , 2564.
The influencing of cultural intelligence on service provider performance and service quality in hypermarket
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of Business Administration
Email :
thanaphon.r@rmutp.ac.th
Name: Tirasuwanvasee, Sirikarn
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of Business Administration
Email :
Sirikarn.t@rmutp.ac.th
Name: Kieckbusch, Holger
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of Business Administration
Email :
Holger.k@rmutp.ac.th
Name: Maisak, Rattanavalee
Organization :
Rajamangala University of Technology Phra Nakhon. Faculty of Business Administration
Email :
rattanavalee.m@rmutp.ac.th
keyword:
Hypermarkets
ThaSH:
Cultural intelligence
Classification :.DDC: 658.879
Abstract:
Although the self-checkout counter is being offered to clients in the hypermarket, the frontline service staff are still required to assist the customers during the initial stages of the introduction process. Other clients are still in need of support with the technology's adoption and adaption, among other things. This research would look at the customer from the perspective of cultural intelligence and technological adaptability. A semi-structured interview with 20 participants was conducted to examine the self-checkout counter and the frontline service provider.
According to the sub-cultural differences in the service provider's background, geography, and level of technology implementation, the data of this study is gathered from a variety of geographical locations. The result reveals the four distinct roles played by the service provider in terms of performance, technology assistance, and the ability to comprehend how self-checkout and frontline service personas influence the shopping experience and perception of quality in a hypermarket setting, respectively.
Rajamangala University of Technology Phra Nakhon. Office of Resource and Information Technology
Address:
BANGKOK
Email:
arit@rmutp.ac.th
Role:
Funding agency
Email :
arit@rmutp.ac.th
Created:
2564
Modified:
2025-05-24
Issued:
2023-05-27
งานวิจัย/Research report
application/pdf
วจ 658.879 T367I
eng
©copyrights Rajamangala University of Technology Phra Nakhon
RightsAccess:
ใช้เวลา
0.021908 วินาที
Ratchatakulpat, Thanaphon
| Title | Contributor | Type |
|---|
Tirasuwanvasee, Sirikarn
| Title | Contributor | Type |
|---|
Kieckbusch, Holger
| Title | Contributor | Type |
|---|
Maisak, Rattanavalee
| Title | Contributor | Type |
|---|---|---|
| The influencing of cultural intelligence on service provider performance and service quality in hypermarket
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Maisak, Rattanavalee | มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร | งานวิจัย/Research report |
Rajamangala University of Technology Phra Nakhon
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มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร Rajamangala University of Technology Phra Nakhon | Gumporn Supasettaysa | งานวิจัย/Research report |
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