Abstract:
Objectives of this research were to: 1) To study the local wisdom of NongBua District, Nakhon Sawan Province. 2) To extend the local wisdom of Nong Bua District, Nakhon Sawan Province. 3) To develop tourism products and activities of Nong Bua District, Nakhon Sawan Province. It is a qualitative research, collect information by researching documents. And field operations collecting data through in-depth interview from 30 key informants. The tools used in the study consisted of workshops, structured interview and focus group discussions. Collect information manually. The data was analyzed by content analysis method.
Findings were as follows:
1. Nong Bua District, Nakhon Sawan Province In the past, it used to be the location of an ancient community in the Dvaravati period, evidences such as stone beads, pottery vessels, polished stone axes. From Nong Suang Archaeological Site The surrounding area is surrounded by ancient cities such as Si Thep, Phaisali, Mai Den. But prosperity lacks continuity Maybe because Nong Bua District has no water transportation routes and face war in addition, it was found that Wat Nong Muang is an old temple. Archaeological evidence that is linked to the art of Dvaravati period such as Bai Sema, natural stone, 8 directions around the old temple and found a piece of brick in the Ayutthaya period at Wat Nong Muang and Wat Noen Bot in the west near the community. As for the search for art, culture, traditions, and way of life, about 150 years ago, it was found that people were moving all the time, causing Nong Bua District to have many people to live together with local groups such as Lao people. Korat and a group of Chinese merchants Nowadays, they have merged into a common culture that is unique among the people of Nong Bua District.
2. Local wisdom of Nong Bua District The results of the study can be divided into 9 areas: local wisdom of agriculture. In industrial, medical, natural resource and environmental management in funds and community businesses, arts, languages and literature, philosophy, religion, traditions, and nutrition.
3. Wisdom building process It is a selection of specific wisdom in the community that can be extended into products and services More importantly, it must be consistent with the community tourism plan to and has economic value. The process is driven into 5 steps: 1) local wisdom collection 2) career grouping 3) product standard development 4) packaging and trademark development 5) management system Within the group and the supervision from the committee at Wat Nong Muang, but established, played a role in the development of professional skills. Modern knowledge and management systematically for the occupation group to be sustainable.
4. In addition to having products that have quality standards the network has joined forces to create a tourism map that connects the good community in all 3 aspects, namely the Sufficiency Community the Thai way, the Dharma way, and the Nawatwithi of Dee, Nong Bua District By bringing good things in the community, such as products, services, cultural attractions, included in the tourism promotion plan. And public relations inviting tourists to visit It promotes income-based economy by distributing income to the community.